Fitting a psychometric function to price judgments: An analysis of consumers' judgments for discounted prices

Research output: Contribution to journalArticle

Abstract

We examined a psychometric function of price judgment, comparing the mental ruler model, which predicted inverted S-shaped psychometric function, with a power function. Subjects, 102 citizens living in Japan, were asked to rate satisfaction with specified discounted prices. Analysis indicated that predictions of the mental ruler model gave a better fit than those of the power function.

Original languageEnglish
Pages (from-to)223-228
Number of pages6
JournalPerceptual and Motor Skills
Volume101
Issue number1
Publication statusPublished - 2005 Aug

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Psychometrics
Japan

ASJC Scopus subject areas

  • Psychology(all)
  • Experimental and Cognitive Psychology

Cite this

Fitting a psychometric function to price judgments : An analysis of consumers' judgments for discounted prices. / Fan, Lun; Takemura, Kazuhisa.

In: Perceptual and Motor Skills, Vol. 101, No. 1, 08.2005, p. 223-228.

Research output: Contribution to journalArticle

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