@inproceedings{6bfb568956c24dcb851d046081cf7e61,
title = "Gamifying social media to encourage social activities with digital-physical hybrid role-playing",
abstract = "This paper proposes a new way to gamify the micro-crowdfunding service. Micro-crowdfunding is a crowdsourcing service to achieve a sustainable society based on a crowdfunding concept and an aging money concept. In this type of service, each activity to achieve a sustainable society is called a mission, and performing a mission is encouraged through social and economic incentives. A new approach described in this paper enhances the original strategies by using a game concept. The approach consists of two techniques. The first technique adopts several concepts from dramaturgy. The technique coordinates multiple missions and encourages people to complete them by providing a fictional goal that most people want to achieve. The second technique incorporates persuasive ambient mirrors that reflect people's current situation with visual and fictional expressions. The technique emotionally increases people's incentives by using operant conditioning. We also conduct a user study to validate the approach proposed in this paper.",
keywords = "Crowdfunding, Crowdsourcing, Digital-Physical Hybrid Role-Playing, Dramaturgy, Fictional Expressions, Gamification, Social Media, Sustainability",
author = "Mizuki Sakamoto and Tatsuo Nakajima",
year = "2014",
doi = "10.1007/978-3-319-07632-4_55",
language = "English",
isbn = "9783319076317",
volume = "8531 LNCS",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "581--591",
booktitle = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
note = "6th International Conference on Social Computing and Social Media, SCSM 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014 ; Conference date: 22-06-2014 Through 27-06-2014",
}