Global Marketing Innovation in Consumer Banking: Japan

Kenneth A. Grossberg

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)4-10
Number of pages7
JournalInternational Journal of Bank Marketing
Volume9
Issue number5
DOIs
Publication statusPublished - 1991 May 1
Externally publishedYes

ASJC Scopus subject areas

  • Marketing

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