Global Marketing Innovation in Consumer Banking: Japan

Kenneth A. Grossberg

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)4-10
Number of pages7
JournalInternational Journal of Bank Marketing
Volume9
Issue number5
DOIs
Publication statusPublished - 1991 May 1
Externally publishedYes

Fingerprint

Global marketing
Japan
Marketing innovation
Banking

ASJC Scopus subject areas

  • Marketing

Cite this

Global Marketing Innovation in Consumer Banking : Japan. / Grossberg, Kenneth A.

In: International Journal of Bank Marketing, Vol. 9, No. 5, 01.05.1991, p. 4-10.

Research output: Contribution to journalArticle

Grossberg, Kenneth A. / Global Marketing Innovation in Consumer Banking : Japan. In: International Journal of Bank Marketing. 1991 ; Vol. 9, No. 5. pp. 4-10.
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