Original language | English |
---|---|
Pages (from-to) | 4-10 |
Number of pages | 7 |
Journal | International Journal of Bank Marketing |
Volume | 9 |
Issue number | 5 |
DOIs | |
Publication status | Published - 1991 May 1 |
Externally published | Yes |
ASJC Scopus subject areas
- Marketing
Kenneth A. Grossberg*
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 4-10 |
Number of pages | 7 |
Journal | International Journal of Bank Marketing |
Volume | 9 |
Issue number | 5 |
DOIs | |
Publication status | Published - 1991 May 1 |
Externally published | Yes |