Global Marketing Innovation in Consumer Banking: Japan

Kenneth A. Grossberg

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	4-10
Number of pages	7
Journal	International Journal of Bank Marketing
Volume	9
Issue number	5
DOIs	https://doi.org/10.1108/EUM0000000001463
Publication status	Published - 1991 May 1
Externally published	Yes

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