| Original language | English |
|---|---|
| Pages (from-to) | 4-10 |
| Number of pages | 7 |
| Journal | International Journal of Bank Marketing |
| Volume | 9 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - 1991 May 1 |
| Externally published | Yes |
Fingerprint
Global marketing
Japan
Marketing innovation
Banking
ASJC Scopus subject areas
- Marketing
Cite this
Grossberg, K. A. (1991). Global Marketing Innovation in Consumer Banking: Japan. International Journal of Bank Marketing, 9(5), 4-10. https://doi.org/10.1108/EUM0000000001463
Global Marketing Innovation in Consumer Banking : Japan. / Grossberg, Kenneth A.
In: International Journal of Bank Marketing, Vol. 9, No. 5, 01.05.1991, p. 4-10.Research output: Contribution to journal › Article
Grossberg, KA 1991, 'Global Marketing Innovation in Consumer Banking: Japan', International Journal of Bank Marketing, vol. 9, no. 5, pp. 4-10. https://doi.org/10.1108/EUM0000000001463
Grossberg KA. Global Marketing Innovation in Consumer Banking: Japan. International Journal of Bank Marketing. 1991 May 1;9(5):4-10. https://doi.org/10.1108/EUM0000000001463
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