Global Marketing Innovation in Consumer Banking: Japan

Kenneth A. Grossberg

doi:10.1108/EUM0000000001463

Global Marketing Innovation in Consumer Banking: Japan

Kenneth A. Grossberg^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	4-10
Number of pages	7
Journal	International Journal of Bank Marketing
Volume	9
Issue number	5
DOIs	https://doi.org/10.1108/EUM0000000001463
Publication status	Published - 1991 May 1
Externally published	Yes

ASJC Scopus subject areas

Marketing

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title = "Global Marketing Innovation in Consumer Banking: Japan",

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year = "1991",

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Global Marketing Innovation in Consumer Banking: Japan

ASJC Scopus subject areas

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