Global sourcing strategy

Masaaki Kotabe, Michael J. Mol, Janet Y. Murray

Research output: Chapter in Book/Report/Conference proceedingChapter

23 Citations (Scopus)
Original languageEnglish
Title of host publicationThe SAGE Handbook of International Marketing
PublisherSAGE Publications Inc.
Number of pages15
ISBN (Electronic)9780857021007
ISBN (Print)9781412934282
Publication statusPublished - 2009 Jan 1
Externally publishedYes

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this