Häagen-dazs in Japan: Leading brand renewal

Kenneth Alan Grossberg

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)40-45
    Number of pages6
    JournalStrategy and Leadership
    Volume43
    Issue number5
    DOIs
    Publication statusPublished - 2015 Sep 21

    ASJC Scopus subject areas

    • Strategy and Management

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