Häagen-dazs in Japan

Leading brand renewal

Kenneth Alan Grossberg

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)40-45
    Number of pages6
    JournalStrategy and Leadership
    Volume43
    Issue number5
    DOIs
    Publication statusPublished - 2015 Sep 21

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    Japan
    Renewal

    ASJC Scopus subject areas

    • Strategy and Management

    Cite this

    Häagen-dazs in Japan : Leading brand renewal. / Grossberg, Kenneth Alan.

    In: Strategy and Leadership, Vol. 43, No. 5, 21.09.2015, p. 40-45.

    Research output: Contribution to journalArticle

    Grossberg, Kenneth Alan. / Häagen-dazs in Japan : Leading brand renewal. In: Strategy and Leadership. 2015 ; Vol. 43, No. 5. pp. 40-45.
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