Abstract
Impression managements with fashion, cosmetics, hairstyle and hair-color etc. are omnipresent. Matching to the self-concept is the primary factor in impression managements. In the current research, we examined how hair-color matching evaluation would correlate with one's intended impressions to others and how the matching of hair-color might affect the self-perception in Japanese women. Results indicated that: 1) Hair-color matching evaluation by oneself was related to the one's intended impressions. 2) The colors that were thought to be matched to oneself were evaluated as socially desirable and interpersonally likeable. Thus, Japanese women want to make them appear "socially acceptable" and it is an important criterion for hair-color matching evaluation. This is consistent with the idea that motivation of managing impressions is to convey one's social roles in communities.
| Original language | English |
|---|---|
| Title of host publication | Proceedings - 2013 International Conference on Biometrics and Kansei Engineering, ICBAKE 2013 |
| Pages | 289-292 |
| Number of pages | 4 |
| DOIs | |
| Publication status | Published - 2013 |
| Externally published | Yes |
| Event | 2013 International Conference on Biometrics and Kansei Engineering, ICBAKE 2013 - Tokyo, Japan Duration: 2013 Jul 5 → 2013 Jul 7 |
Other
| Other | 2013 International Conference on Biometrics and Kansei Engineering, ICBAKE 2013 |
|---|---|
| Country | Japan |
| City | Tokyo |
| Period | 13/7/5 → 13/7/7 |
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Keywords
- Hair-color matching
- Impression management
- Self concept
ASJC Scopus subject areas
- Biotechnology
Cite this
Hair-color matching and self-concept : An exploratory study on japanese women. / Saegusa, Chihiro; Watanabe, Katsumi.
Proceedings - 2013 International Conference on Biometrics and Kansei Engineering, ICBAKE 2013. 2013. p. 289-292 6603519.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
}
TY - GEN
T1 - Hair-color matching and self-concept
T2 - An exploratory study on japanese women
AU - Saegusa, Chihiro
AU - Watanabe, Katsumi
PY - 2013
Y1 - 2013
N2 - Impression managements with fashion, cosmetics, hairstyle and hair-color etc. are omnipresent. Matching to the self-concept is the primary factor in impression managements. In the current research, we examined how hair-color matching evaluation would correlate with one's intended impressions to others and how the matching of hair-color might affect the self-perception in Japanese women. Results indicated that: 1) Hair-color matching evaluation by oneself was related to the one's intended impressions. 2) The colors that were thought to be matched to oneself were evaluated as socially desirable and interpersonally likeable. Thus, Japanese women want to make them appear "socially acceptable" and it is an important criterion for hair-color matching evaluation. This is consistent with the idea that motivation of managing impressions is to convey one's social roles in communities.
AB - Impression managements with fashion, cosmetics, hairstyle and hair-color etc. are omnipresent. Matching to the self-concept is the primary factor in impression managements. In the current research, we examined how hair-color matching evaluation would correlate with one's intended impressions to others and how the matching of hair-color might affect the self-perception in Japanese women. Results indicated that: 1) Hair-color matching evaluation by oneself was related to the one's intended impressions. 2) The colors that were thought to be matched to oneself were evaluated as socially desirable and interpersonally likeable. Thus, Japanese women want to make them appear "socially acceptable" and it is an important criterion for hair-color matching evaluation. This is consistent with the idea that motivation of managing impressions is to convey one's social roles in communities.
KW - Hair-color matching
KW - Impression management
KW - Self concept
UR - http://www.scopus.com/inward/record.url?scp=84885413663&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84885413663&partnerID=8YFLogxK
U2 - 10.1109/ICBAKE.2013.30
DO - 10.1109/ICBAKE.2013.30
M3 - Conference contribution
AN - SCOPUS:84885413663
SN - 9780769550190
SP - 289
EP - 292
BT - Proceedings - 2013 International Conference on Biometrics and Kansei Engineering, ICBAKE 2013
ER -