Hair-color matching and self-concept: An exploratory study on japanese women

Chihiro Saegusa, Katsumi Watanabe

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Impression managements with fashion, cosmetics, hairstyle and hair-color etc. are omnipresent. Matching to the self-concept is the primary factor in impression managements. In the current research, we examined how hair-color matching evaluation would correlate with one's intended impressions to others and how the matching of hair-color might affect the self-perception in Japanese women. Results indicated that: 1) Hair-color matching evaluation by oneself was related to the one's intended impressions. 2) The colors that were thought to be matched to oneself were evaluated as socially desirable and interpersonally likeable. Thus, Japanese women want to make them appear "socially acceptable" and it is an important criterion for hair-color matching evaluation. This is consistent with the idea that motivation of managing impressions is to convey one's social roles in communities.

Original languageEnglish
Title of host publicationProceedings - 2013 International Conference on Biometrics and Kansei Engineering, ICBAKE 2013
Pages289-292
Number of pages4
DOIs
Publication statusPublished - 2013 Oct 17
Externally publishedYes
Event2013 International Conference on Biometrics and Kansei Engineering, ICBAKE 2013 - Tokyo, Japan
Duration: 2013 Jul 52013 Jul 7

Publication series

NameProceedings - 2013 International Conference on Biometrics and Kansei Engineering, ICBAKE 2013

Other

Other2013 International Conference on Biometrics and Kansei Engineering, ICBAKE 2013
CountryJapan
CityTokyo
Period13/7/513/7/7

Keywords

  • Hair-color matching
  • Impression management
  • Self concept

ASJC Scopus subject areas

  • Biotechnology

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  • Cite this

    Saegusa, C., & Watanabe, K. (2013). Hair-color matching and self-concept: An exploratory study on japanese women. In Proceedings - 2013 International Conference on Biometrics and Kansei Engineering, ICBAKE 2013 (pp. 289-292). [6603519] (Proceedings - 2013 International Conference on Biometrics and Kansei Engineering, ICBAKE 2013). https://doi.org/10.1109/ICBAKE.2013.30