How previous choice affects decision attribute weights: a field survey

Tsuyoshi Hatori, Satoshi Fujii, Kazuhisa Takemura

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

The objective of this study was to examine the effects of people’s prior choice making on their weights of decision attributes. According to theories on post-decision processes, preferences are likely to be reconstructed in line with a preceding choice. The present study hypothesized that preferences are constructed so that superior (inferior) attributes of a chosen alternative are weighted higher (lower) than before. This hypothesis was tested in a field survey of university students in Japan. The data supported the hypothesis that the weights of the superior (inferior) attributes of the chosen alternative increased (decreased) as time passed since the decision was made. This result suggests the validity of the causal relationship in which choice shapes preference, which is the reverse of what is generally assumed in decision research.

Original languageEnglish
Pages (from-to)477-487
Number of pages11
JournalBehaviormetrika
Volume44
Issue number2
DOIs
Publication statusPublished - 2017 Jul 1

Keywords

  • Attribute weights
  • Preference construction
  • Stated preference survey
  • Utility function

ASJC Scopus subject areas

  • Analysis
  • Applied Mathematics
  • Clinical Psychology
  • Experimental and Cognitive Psychology

Fingerprint Dive into the research topics of 'How previous choice affects decision attribute weights: a field survey'. Together they form a unique fingerprint.

  • Cite this