How to motivate people to use internet at home: Understanding the psychology of non-active users

Momoko Nakatani, Takehiko Ohno, Ai Nakane, Akinori Komatsubara, Shuji Hashimoto

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    1 Citation (Scopus)

    Abstract

    Although many Internet services exist that can raise our quality of life, there are still many non-active users who cannot fully enjoy the convenience of the Internet and its potential even when they have computers in the home. To deeply understand this failure to use the Internet, we conducted a field study, and arrived at an integrated model depicting the psychology of active/non-active computer users. Our model enables us to understand the psychology of the users and the external factors affecting them and sheds light on how non-active users are stuck in a negative loop. Users that received a support service designed on our model dramatically changed their attitude and started to use the service actively.

    Original languageEnglish
    Title of host publicationAPCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction
    Pages259-268
    Number of pages10
    DOIs
    Publication statusPublished - 2012
    Event10th Asia-Pacific Conference on Computer-Human Interaction, APCHI 2012 - Matsue-city, Shimane
    Duration: 2012 Aug 282012 Aug 31

    Other

    Other10th Asia-Pacific Conference on Computer-Human Interaction, APCHI 2012
    CityMatsue-city, Shimane
    Period12/8/2812/8/31

    Fingerprint

    Internet

    Keywords

    • Novices
    • Qualitative methods
    • Technology acceptance
    • User support

    ASJC Scopus subject areas

    • Human-Computer Interaction

    Cite this

    Nakatani, M., Ohno, T., Nakane, A., Komatsubara, A., & Hashimoto, S. (2012). How to motivate people to use internet at home: Understanding the psychology of non-active users. In APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction (pp. 259-268) https://doi.org/10.1145/2350046.2350100

    How to motivate people to use internet at home : Understanding the psychology of non-active users. / Nakatani, Momoko; Ohno, Takehiko; Nakane, Ai; Komatsubara, Akinori; Hashimoto, Shuji.

    APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction. 2012. p. 259-268.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Nakatani, M, Ohno, T, Nakane, A, Komatsubara, A & Hashimoto, S 2012, How to motivate people to use internet at home: Understanding the psychology of non-active users. in APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction. pp. 259-268, 10th Asia-Pacific Conference on Computer-Human Interaction, APCHI 2012, Matsue-city, Shimane, 12/8/28. https://doi.org/10.1145/2350046.2350100
    Nakatani M, Ohno T, Nakane A, Komatsubara A, Hashimoto S. How to motivate people to use internet at home: Understanding the psychology of non-active users. In APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction. 2012. p. 259-268 https://doi.org/10.1145/2350046.2350100
    Nakatani, Momoko ; Ohno, Takehiko ; Nakane, Ai ; Komatsubara, Akinori ; Hashimoto, Shuji. / How to motivate people to use internet at home : Understanding the psychology of non-active users. APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction. 2012. pp. 259-268
    @inproceedings{ebd2e1958eba4c2f9e1618d8ebc2038b,
    title = "How to motivate people to use internet at home: Understanding the psychology of non-active users",
    abstract = "Although many Internet services exist that can raise our quality of life, there are still many non-active users who cannot fully enjoy the convenience of the Internet and its potential even when they have computers in the home. To deeply understand this failure to use the Internet, we conducted a field study, and arrived at an integrated model depicting the psychology of active/non-active computer users. Our model enables us to understand the psychology of the users and the external factors affecting them and sheds light on how non-active users are stuck in a negative loop. Users that received a support service designed on our model dramatically changed their attitude and started to use the service actively.",
    keywords = "Novices, Qualitative methods, Technology acceptance, User support",
    author = "Momoko Nakatani and Takehiko Ohno and Ai Nakane and Akinori Komatsubara and Shuji Hashimoto",
    year = "2012",
    doi = "10.1145/2350046.2350100",
    language = "English",
    isbn = "9781450314961",
    pages = "259--268",
    booktitle = "APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction",

    }

    TY - GEN

    T1 - How to motivate people to use internet at home

    T2 - Understanding the psychology of non-active users

    AU - Nakatani, Momoko

    AU - Ohno, Takehiko

    AU - Nakane, Ai

    AU - Komatsubara, Akinori

    AU - Hashimoto, Shuji

    PY - 2012

    Y1 - 2012

    N2 - Although many Internet services exist that can raise our quality of life, there are still many non-active users who cannot fully enjoy the convenience of the Internet and its potential even when they have computers in the home. To deeply understand this failure to use the Internet, we conducted a field study, and arrived at an integrated model depicting the psychology of active/non-active computer users. Our model enables us to understand the psychology of the users and the external factors affecting them and sheds light on how non-active users are stuck in a negative loop. Users that received a support service designed on our model dramatically changed their attitude and started to use the service actively.

    AB - Although many Internet services exist that can raise our quality of life, there are still many non-active users who cannot fully enjoy the convenience of the Internet and its potential even when they have computers in the home. To deeply understand this failure to use the Internet, we conducted a field study, and arrived at an integrated model depicting the psychology of active/non-active computer users. Our model enables us to understand the psychology of the users and the external factors affecting them and sheds light on how non-active users are stuck in a negative loop. Users that received a support service designed on our model dramatically changed their attitude and started to use the service actively.

    KW - Novices

    KW - Qualitative methods

    KW - Technology acceptance

    KW - User support

    UR - http://www.scopus.com/inward/record.url?scp=84866873466&partnerID=8YFLogxK

    UR - http://www.scopus.com/inward/citedby.url?scp=84866873466&partnerID=8YFLogxK

    U2 - 10.1145/2350046.2350100

    DO - 10.1145/2350046.2350100

    M3 - Conference contribution

    AN - SCOPUS:84866873466

    SN - 9781450314961

    SP - 259

    EP - 268

    BT - APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction

    ER -