How to motivate people to use internet at home: Understanding the psychology of non-active users

Momoko Nakatani; Takehiko Ohno; Ai Nakane; Akinori Komatsubara; Shuji Hashimoto

doi:10.1145/2350046.2350100

How to motivate people to use internet at home: Understanding the psychology of non-active users

Momoko Nakatani^*, Takehiko Ohno, Ai Nakane, Akinori Komatsubara, Shuji Hashimoto

^*Corresponding author for this work

School of Creative Science and Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

3 Citations (Scopus)

Abstract

Although many Internet services exist that can raise our quality of life, there are still many non-active users who cannot fully enjoy the convenience of the Internet and its potential even when they have computers in the home. To deeply understand this failure to use the Internet, we conducted a field study, and arrived at an integrated model depicting the psychology of active/non-active computer users. Our model enables us to understand the psychology of the users and the external factors affecting them and sheds light on how non-active users are stuck in a negative loop. Users that received a support service designed on our model dramatically changed their attitude and started to use the service actively.

Original language	English
Title of host publication	APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction
Pages	259-268
Number of pages	10
DOIs	https://doi.org/10.1145/2350046.2350100
Publication status	Published - 2012 Oct 4
Event	10th Asia-Pacific Conference on Computer-Human Interaction, APCHI 2012 - Matsue-city, Shimane, Japan Duration: 2012 Aug 28 → 2012 Aug 31

Publication series

Name	APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction

Conference

Conference	10th Asia-Pacific Conference on Computer-Human Interaction, APCHI 2012
Country/Territory	Japan
City	Matsue-city, Shimane
Period	12/8/28 → 12/8/31

Keywords

Novices
Qualitative methods
Technology acceptance
User support

ASJC Scopus subject areas

Human-Computer Interaction

Access to Document

10.1145/2350046.2350100

Cite this

Nakatani, M., Ohno, T., Nakane, A., Komatsubara, A., & Hashimoto, S. (2012). How to motivate people to use internet at home: Understanding the psychology of non-active users. In APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction (pp. 259-268). (APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction). https://doi.org/10.1145/2350046.2350100

How to motivate people to use internet at home : Understanding the psychology of non-active users. / Nakatani, Momoko; Ohno, Takehiko; Nakane, Ai et al.

APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction. 2012. p. 259-268 (APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Nakatani, M, Ohno, T, Nakane, A, Komatsubara, A & Hashimoto, S 2012, How to motivate people to use internet at home: Understanding the psychology of non-active users. in APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction. APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction, pp. 259-268, 10th Asia-Pacific Conference on Computer-Human Interaction, APCHI 2012, Matsue-city, Shimane, Japan, 12/8/28. https://doi.org/10.1145/2350046.2350100

Nakatani M, Ohno T, Nakane A, Komatsubara A, Hashimoto S. How to motivate people to use internet at home: Understanding the psychology of non-active users. In APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction. 2012. p. 259-268. (APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction). doi: 10.1145/2350046.2350100

@inproceedings{ebd2e1958eba4c2f9e1618d8ebc2038b,

title = "How to motivate people to use internet at home: Understanding the psychology of non-active users",

abstract = "Although many Internet services exist that can raise our quality of life, there are still many non-active users who cannot fully enjoy the convenience of the Internet and its potential even when they have computers in the home. To deeply understand this failure to use the Internet, we conducted a field study, and arrived at an integrated model depicting the psychology of active/non-active computer users. Our model enables us to understand the psychology of the users and the external factors affecting them and sheds light on how non-active users are stuck in a negative loop. Users that received a support service designed on our model dramatically changed their attitude and started to use the service actively.",

keywords = "Novices, Qualitative methods, Technology acceptance, User support",

author = "Momoko Nakatani and Takehiko Ohno and Ai Nakane and Akinori Komatsubara and Shuji Hashimoto",

year = "2012",

month = oct,

day = "4",

doi = "10.1145/2350046.2350100",

language = "English",

isbn = "9781450314961",

series = "APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction",

pages = "259--268",

booktitle = "APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction",

note = "10th Asia-Pacific Conference on Computer-Human Interaction, APCHI 2012 ; Conference date: 28-08-2012 Through 31-08-2012",

}

TY - GEN

T1 - How to motivate people to use internet at home

T2 - 10th Asia-Pacific Conference on Computer-Human Interaction, APCHI 2012

AU - Nakatani, Momoko

AU - Ohno, Takehiko

AU - Nakane, Ai

AU - Komatsubara, Akinori

AU - Hashimoto, Shuji

PY - 2012/10/4

Y1 - 2012/10/4

N2 - Although many Internet services exist that can raise our quality of life, there are still many non-active users who cannot fully enjoy the convenience of the Internet and its potential even when they have computers in the home. To deeply understand this failure to use the Internet, we conducted a field study, and arrived at an integrated model depicting the psychology of active/non-active computer users. Our model enables us to understand the psychology of the users and the external factors affecting them and sheds light on how non-active users are stuck in a negative loop. Users that received a support service designed on our model dramatically changed their attitude and started to use the service actively.

AB - Although many Internet services exist that can raise our quality of life, there are still many non-active users who cannot fully enjoy the convenience of the Internet and its potential even when they have computers in the home. To deeply understand this failure to use the Internet, we conducted a field study, and arrived at an integrated model depicting the psychology of active/non-active computer users. Our model enables us to understand the psychology of the users and the external factors affecting them and sheds light on how non-active users are stuck in a negative loop. Users that received a support service designed on our model dramatically changed their attitude and started to use the service actively.

KW - Novices

KW - Qualitative methods

KW - Technology acceptance

KW - User support

UR - http://www.scopus.com/inward/record.url?scp=84866873466&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84866873466&partnerID=8YFLogxK

U2 - 10.1145/2350046.2350100

DO - 10.1145/2350046.2350100

M3 - Conference contribution

AN - SCOPUS:84866873466

SN - 9781450314961

T3 - APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction

SP - 259

EP - 268

BT - APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction

Y2 - 28 August 2012 through 31 August 2012

ER -

How to motivate people to use internet at home: Understanding the psychology of non-active users

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this