How to motivate people to use internet at home: Understanding the psychology of non-active users

Momoko Nakatani, Takehiko Ohno, Ai Nakane, Akinori Komatsubara, Shuji Hashimoto

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

Although many Internet services exist that can raise our quality of life, there are still many non-active users who cannot fully enjoy the convenience of the Internet and its potential even when they have computers in the home. To deeply understand this failure to use the Internet, we conducted a field study, and arrived at an integrated model depicting the psychology of active/non-active computer users. Our model enables us to understand the psychology of the users and the external factors affecting them and sheds light on how non-active users are stuck in a negative loop. Users that received a support service designed on our model dramatically changed their attitude and started to use the service actively.

Original languageEnglish
Title of host publicationAPCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction
Pages259-268
Number of pages10
DOIs
Publication statusPublished - 2012 Oct 4
Event10th Asia-Pacific Conference on Computer-Human Interaction, APCHI 2012 - Matsue-city, Shimane, Japan
Duration: 2012 Aug 282012 Aug 31

Publication series

NameAPCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction

Conference

Conference10th Asia-Pacific Conference on Computer-Human Interaction, APCHI 2012
CountryJapan
CityMatsue-city, Shimane
Period12/8/2812/8/31

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Keywords

  • Novices
  • Qualitative methods
  • Technology acceptance
  • User support

ASJC Scopus subject areas

  • Human-Computer Interaction

Cite this

Nakatani, M., Ohno, T., Nakane, A., Komatsubara, A., & Hashimoto, S. (2012). How to motivate people to use internet at home: Understanding the psychology of non-active users. In APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction (pp. 259-268). (APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction). https://doi.org/10.1145/2350046.2350100