Human behavior guidance methods in distributed virtual shopping malls

Yuta Matsushima, Kota Gushima, Tatsuo Nakajima

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

In this paper, we report a prototype service on a human behavior guidance method in distributed virtual shopping malls. The prototype service is to investigate whether it is possible to alter a customer’s interest in the target store by displaying advertisements of alternative stores while guiding the customer to the target store. Behavioral economics theory suggests that people generally do not choose those stores when multiple alternative stores other than the intended target store are advertised at the same time. Therefore, when approaching the actual store, displaying the advertisement for an alternative store makes the store more attractive and increases the possibility of its selection. Then, the study examines the effects of the prototype service to validate the opportunities of virtualization technologies in our future daily lives.

Original languageEnglish
Title of host publicationLifeTech 2021 - 2021 IEEE 3rd Global Conference on Life Sciences and Technologies
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages195-197
Number of pages3
ISBN (Electronic)9781665418751
DOIs
Publication statusPublished - 2021 Mar 9
Event3rd IEEE Global Conference on Life Sciences and Technologies, LifeTech 2021 - Nara, Japan
Duration: 2021 Mar 92021 Mar 11

Publication series

NameLifeTech 2021 - 2021 IEEE 3rd Global Conference on Life Sciences and Technologies

Conference

Conference3rd IEEE Global Conference on Life Sciences and Technologies, LifeTech 2021
CountryJapan
CityNara
Period21/3/921/3/11

Keywords

  • Advertisements
  • Behavior economics
  • Human behavior
  • Virtual reality

ASJC Scopus subject areas

  • Biomedical Engineering
  • Health Informatics
  • Health(social science)
  • Biochemistry
  • Artificial Intelligence
  • Computer Science Applications

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