TY - GEN
T1 - Human behavior guidance methods in distributed virtual shopping malls
AU - Matsushima, Yuta
AU - Gushima, Kota
AU - Nakajima, Tatsuo
N1 - Publisher Copyright:
© 2021 IEEE.
PY - 2021/3/9
Y1 - 2021/3/9
N2 - In this paper, we report a prototype service on a human behavior guidance method in distributed virtual shopping malls. The prototype service is to investigate whether it is possible to alter a customer’s interest in the target store by displaying advertisements of alternative stores while guiding the customer to the target store. Behavioral economics theory suggests that people generally do not choose those stores when multiple alternative stores other than the intended target store are advertised at the same time. Therefore, when approaching the actual store, displaying the advertisement for an alternative store makes the store more attractive and increases the possibility of its selection. Then, the study examines the effects of the prototype service to validate the opportunities of virtualization technologies in our future daily lives.
AB - In this paper, we report a prototype service on a human behavior guidance method in distributed virtual shopping malls. The prototype service is to investigate whether it is possible to alter a customer’s interest in the target store by displaying advertisements of alternative stores while guiding the customer to the target store. Behavioral economics theory suggests that people generally do not choose those stores when multiple alternative stores other than the intended target store are advertised at the same time. Therefore, when approaching the actual store, displaying the advertisement for an alternative store makes the store more attractive and increases the possibility of its selection. Then, the study examines the effects of the prototype service to validate the opportunities of virtualization technologies in our future daily lives.
KW - Advertisements
KW - Behavior economics
KW - Human behavior
KW - Virtual reality
UR - http://www.scopus.com/inward/record.url?scp=85104601766&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85104601766&partnerID=8YFLogxK
U2 - 10.1109/LifeTech52111.2021.9391887
DO - 10.1109/LifeTech52111.2021.9391887
M3 - Conference contribution
AN - SCOPUS:85104601766
T3 - LifeTech 2021 - 2021 IEEE 3rd Global Conference on Life Sciences and Technologies
SP - 195
EP - 197
BT - LifeTech 2021 - 2021 IEEE 3rd Global Conference on Life Sciences and Technologies
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 3rd IEEE Global Conference on Life Sciences and Technologies, LifeTech 2021
Y2 - 9 March 2021 through 11 March 2021
ER -