Human detection of cultural differences in pictogram interpretations

Heeryon Cho, Toru Ishida, Naomi Yamashita, Tomoko Koda, Toshiyuki Takasaki

Research output: Chapter in Book/Report/Conference proceedingConference contribution

6 Citations (Scopus)

Abstract

Findings on how humans detect cultural differences in cultural pictogram interpretations are reported. An answer web survey was conducted in the United and Japan to collect U.S.-Japan pictogram. Thirty U.S.-Japan pictogram interpretations used as stimuli for human cultural difference study. Three U.S. subjects and three Japanese participated in the study to assess the degree of differences in the thirty pictogram interpretations in the questionnaire. Post-questionnaire interviews conducted to elucidate the reasons behind the human difference detection. The following factors were when humans detect cultural differences in cultural pictogram interpretations: (i) similar or interpretations in the two countries, (ii) or ranking of the interpretations, (iii) or variance of semantics within one country's, (iv) presence of proper nouns (e.g. country ), and (v) positive or negative connotation in the interpretations.

Original languageEnglish
Title of host publicationProceedings of the 2009 ACM SIGCHI International Workshop on Intercultural Collaboration, IWIC'09
Pages165-174
Number of pages10
DOIs
Publication statusPublished - 2009 Jul 23
Externally publishedYes
Event2009 ACM SIGCHI International Workshop on Intercultural Collaboration, IWIC'09 - Palo Alto, CA, United States
Duration: 2009 Feb 202009 Feb 21

Publication series

NameProceedings of the 2009 ACM SIGCHI International Workshop on Intercultural Collaboration, IWIC'09

Conference

Conference2009 ACM SIGCHI International Workshop on Intercultural Collaboration, IWIC'09
CountryUnited States
CityPalo Alto, CA
Period09/2/2009/2/21

Keywords

  • Cultural differences
  • Human detection
  • Interpretation
  • Pictogram

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Software

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  • Cite this

    Cho, H., Ishida, T., Yamashita, N., Koda, T., & Takasaki, T. (2009). Human detection of cultural differences in pictogram interpretations. In Proceedings of the 2009 ACM SIGCHI International Workshop on Intercultural Collaboration, IWIC'09 (pp. 165-174). (Proceedings of the 2009 ACM SIGCHI International Workshop on Intercultural Collaboration, IWIC'09). https://doi.org/10.1145/1499224.1499250