ID3P: Iterative data-driven development of persona based on quantitative evaluation and revision

Yasuhiro Watanabe, Hironori Washizaki, Kiyoshi Honda, Yuki Noyori, Yoshiaki Fukazawa, Aoi Morizuki, Hiroyuki Shibata, Kentaro Ogawa, Mikako Ishigaki, Satiyo Shiizaki, Teppei Yamaguchi, Tomoaki Yagi

Research output: Chapter in Book/Report/Conference proceedingConference contribution

6 Citations (Scopus)

Abstract

Personas are fictional characters used to understand users' requirements. Many researchers have proposed persona development methods from quantitative data (data-driven personas development). However, it is not assumed that personas in these works are used continuously and these personas cannot reflect on unpredictable changes in users. It is difficult to plan reliable strategies in a web service because users' preference dynamically changes. To develop more suitable personas for decision-making in a web service, this paper proposes Iterative Data-Driven Development of Personas (ID3P). In particular, to detect an unpredictable change in users' characteristics, our proposal includes an iterative process where the personas are quantitatively evaluated and revised in each iteration. Moreover, it provides a quantitative evaluation of business strategies based on GQM+Strategies and personas. To verify our proposal, we applied it to Yahoo! JAPAN's web service called Netallica.

Original languageEnglish
Title of host publicationProceedings - 2017 IEEE/ACM 10th International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages49-55
Number of pages7
ISBN (Electronic)9781538640395
DOIs
Publication statusPublished - 2017 Jun 28
Event10th IEEE/ACM International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017 - Buenos Aires, Argentina
Duration: 2017 May 23 → …

Other

Other10th IEEE/ACM International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017
CountryArgentina
CityBuenos Aires
Period17/5/23 → …

Keywords

  • Consumer behavior
  • Data analysis
  • GQM+Strategies
  • Personas
  • Requirements engineering

ASJC Scopus subject areas

  • Management of Technology and Innovation
  • Organizational Behavior and Human Resource Management
  • Software
  • Social Psychology

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    Watanabe, Y., Washizaki, H., Honda, K., Noyori, Y., Fukazawa, Y., Morizuki, A., Shibata, H., Ogawa, K., Ishigaki, M., Shiizaki, S., Yamaguchi, T., & Yagi, T. (2017). ID3P: Iterative data-driven development of persona based on quantitative evaluation and revision. In Proceedings - 2017 IEEE/ACM 10th International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017 (pp. 49-55). [7961471] Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/CHASE.2017.9