Impact of Monetary Rewards on Users’ Behavior in Social Media

Yutaro Usui*, Fujio Toriumi, Toshiharu Sugawara

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper investigates the impact of monetary rewards on behavioral strategies and the quality of posts in consumer generated media (CGM). In recent years, some CGM platforms have introduced monetary rewards as an incentive to encourage users to post articles. However, the impact of monetary rewards on users has not been sufficiently clarified. Therefore, to investigate the impact of monetary rewards, we extend the SNS-norms game, which models SNSs based on the evolutionary game theory, by incorporating the model of monetary rewards, the users’ preferences for them, and their efforts for article quality. The results of the experiments on several types of networks indicate that monetary rewards promote posting articles but significantly reduce the article quality. Particularly, when the value of the monetary reward is small, it significantly reduces the utilities of all the users owing to a decrease in quality. We also found that individual user preferences for monetary rewards had a clear difference in their behavior.

Original languageEnglish
Title of host publicationComplex Networks and Their Applications X - Proceedings of the 10th International Conference on Complex Networks and Their Applications COMPLEX NETWORKS 2021
EditorsRosa Maria Benito, Chantal Cherifi, Hocine Cherifi, Esteban Moro, Luis M. Rocha, Marta Sales-Pardo
PublisherSpringer Science and Business Media Deutschland GmbH
Pages632-643
Number of pages12
ISBN (Print)9783030934088
DOIs
Publication statusPublished - 2022
Event10th International Conference on Complex Networks and Their Applications, COMPLEX NETWORKS 2021 - Madrid, Spain
Duration: 2021 Nov 302021 Dec 2

Publication series

NameStudies in Computational Intelligence
Volume1015
ISSN (Print)1860-949X
ISSN (Electronic)1860-9503

Conference

Conference10th International Conference on Complex Networks and Their Applications, COMPLEX NETWORKS 2021
Country/TerritorySpain
CityMadrid
Period21/11/3021/12/2

Keywords

  • Consumer generated media
  • Monetary reward
  • Public goods game
  • Social media
  • Social network service

ASJC Scopus subject areas

  • Artificial Intelligence

Fingerprint

Dive into the research topics of 'Impact of Monetary Rewards on Users’ Behavior in Social Media'. Together they form a unique fingerprint.

Cite this