Implications of radioactive contamination near production sites for product quality-related risk perceptions and customer loyalty

Bjoern Christian Frank, D. C. Wimalachandra

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

To help understand consumer reactions to risks of product contamination caused by national disasters, this article studies radioactive contamination caused by the 2011 nuclear accident in Japan. Purchase situations confront consumers with products manufactured at production sites near contaminated regions of Japan. Consumers may either reduce their purchases of such products to protect their health, or increase their purchases to support suffering Japanese regions. Based on consumer data from Japan, Ecuador, Bolivia, and Sri Lanka, this article illuminates the influence of knowledge, information sources, past experience, and personal characteristics on purchase decisions. Consumers indeed reduce or increase their purchases as a response to the risk of radioactive contamination. While health risk estimates, past experience with natural disasters, and the country of residence most strongly influence this purchase decision, media reports and past opposition to radioactivity most strongly influence health risk estimates. Estimates of radioactivity levels are not influential.

Original languageEnglish
Title of host publicationIEEE International Conference on Industrial Engineering and Engineering Management
PublisherIEEE Computer Society
Pages1535-1539
Number of pages5
ISBN (Electronic)9781479909865
DOIs
Publication statusPublished - 2014 Jan 1
Externally publishedYes
Event2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013 - Bangkok
Duration: 2013 Dec 102013 Dec 13

Other

Other2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013
CityBangkok
Period13/12/1013/12/13

Fingerprint

Risk perception
Contamination
Health risks
Radioactivity
Disasters
Accidents
Health
Product quality
Customer loyalty
Purchase
Japan

Keywords

  • Consumer behavior
  • customer loyalty
  • product contamination
  • product safety
  • radioactivity
  • risk assessment

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Industrial and Manufacturing Engineering
  • Safety, Risk, Reliability and Quality

Cite this

Frank, B. C., & Wimalachandra, D. C. (2014). Implications of radioactive contamination near production sites for product quality-related risk perceptions and customer loyalty. In IEEE International Conference on Industrial Engineering and Engineering Management (pp. 1535-1539). [6962667] IEEE Computer Society. https://doi.org/10.1109/IEEM.2013.6962667

Implications of radioactive contamination near production sites for product quality-related risk perceptions and customer loyalty. / Frank, Bjoern Christian; Wimalachandra, D. C.

IEEE International Conference on Industrial Engineering and Engineering Management. IEEE Computer Society, 2014. p. 1535-1539 6962667.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Frank, BC & Wimalachandra, DC 2014, Implications of radioactive contamination near production sites for product quality-related risk perceptions and customer loyalty. in IEEE International Conference on Industrial Engineering and Engineering Management., 6962667, IEEE Computer Society, pp. 1535-1539, 2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013, Bangkok, 13/12/10. https://doi.org/10.1109/IEEM.2013.6962667
Frank BC, Wimalachandra DC. Implications of radioactive contamination near production sites for product quality-related risk perceptions and customer loyalty. In IEEE International Conference on Industrial Engineering and Engineering Management. IEEE Computer Society. 2014. p. 1535-1539. 6962667 https://doi.org/10.1109/IEEM.2013.6962667
Frank, Bjoern Christian ; Wimalachandra, D. C. / Implications of radioactive contamination near production sites for product quality-related risk perceptions and customer loyalty. IEEE International Conference on Industrial Engineering and Engineering Management. IEEE Computer Society, 2014. pp. 1535-1539
@inproceedings{10829a539c7840eebad296556e1d666d,
title = "Implications of radioactive contamination near production sites for product quality-related risk perceptions and customer loyalty",
abstract = "To help understand consumer reactions to risks of product contamination caused by national disasters, this article studies radioactive contamination caused by the 2011 nuclear accident in Japan. Purchase situations confront consumers with products manufactured at production sites near contaminated regions of Japan. Consumers may either reduce their purchases of such products to protect their health, or increase their purchases to support suffering Japanese regions. Based on consumer data from Japan, Ecuador, Bolivia, and Sri Lanka, this article illuminates the influence of knowledge, information sources, past experience, and personal characteristics on purchase decisions. Consumers indeed reduce or increase their purchases as a response to the risk of radioactive contamination. While health risk estimates, past experience with natural disasters, and the country of residence most strongly influence this purchase decision, media reports and past opposition to radioactivity most strongly influence health risk estimates. Estimates of radioactivity levels are not influential.",
keywords = "Consumer behavior, customer loyalty, product contamination, product safety, radioactivity, risk assessment",
author = "Frank, {Bjoern Christian} and Wimalachandra, {D. C.}",
year = "2014",
month = "1",
day = "1",
doi = "10.1109/IEEM.2013.6962667",
language = "English",
pages = "1535--1539",
booktitle = "IEEE International Conference on Industrial Engineering and Engineering Management",
publisher = "IEEE Computer Society",

}

TY - GEN

T1 - Implications of radioactive contamination near production sites for product quality-related risk perceptions and customer loyalty

AU - Frank, Bjoern Christian

AU - Wimalachandra, D. C.

PY - 2014/1/1

Y1 - 2014/1/1

N2 - To help understand consumer reactions to risks of product contamination caused by national disasters, this article studies radioactive contamination caused by the 2011 nuclear accident in Japan. Purchase situations confront consumers with products manufactured at production sites near contaminated regions of Japan. Consumers may either reduce their purchases of such products to protect their health, or increase their purchases to support suffering Japanese regions. Based on consumer data from Japan, Ecuador, Bolivia, and Sri Lanka, this article illuminates the influence of knowledge, information sources, past experience, and personal characteristics on purchase decisions. Consumers indeed reduce or increase their purchases as a response to the risk of radioactive contamination. While health risk estimates, past experience with natural disasters, and the country of residence most strongly influence this purchase decision, media reports and past opposition to radioactivity most strongly influence health risk estimates. Estimates of radioactivity levels are not influential.

AB - To help understand consumer reactions to risks of product contamination caused by national disasters, this article studies radioactive contamination caused by the 2011 nuclear accident in Japan. Purchase situations confront consumers with products manufactured at production sites near contaminated regions of Japan. Consumers may either reduce their purchases of such products to protect their health, or increase their purchases to support suffering Japanese regions. Based on consumer data from Japan, Ecuador, Bolivia, and Sri Lanka, this article illuminates the influence of knowledge, information sources, past experience, and personal characteristics on purchase decisions. Consumers indeed reduce or increase their purchases as a response to the risk of radioactive contamination. While health risk estimates, past experience with natural disasters, and the country of residence most strongly influence this purchase decision, media reports and past opposition to radioactivity most strongly influence health risk estimates. Estimates of radioactivity levels are not influential.

KW - Consumer behavior

KW - customer loyalty

KW - product contamination

KW - product safety

KW - radioactivity

KW - risk assessment

UR - http://www.scopus.com/inward/record.url?scp=84914141863&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84914141863&partnerID=8YFLogxK

U2 - 10.1109/IEEM.2013.6962667

DO - 10.1109/IEEM.2013.6962667

M3 - Conference contribution

AN - SCOPUS:84914141863

SP - 1535

EP - 1539

BT - IEEE International Conference on Industrial Engineering and Engineering Management

PB - IEEE Computer Society

ER -