Abstract
To help understand consumer reactions to risks of product contamination caused by national disasters, this article studies radioactive contamination caused by the 2011 nuclear accident in Japan. Purchase situations confront consumers with products manufactured at production sites near contaminated regions of Japan. Consumers may either reduce their purchases of such products to protect their health, or increase their purchases to support suffering Japanese regions. Based on consumer data from Japan, Ecuador, Bolivia, and Sri Lanka, this article illuminates the influence of knowledge, information sources, past experience, and personal characteristics on purchase decisions. Consumers indeed reduce or increase their purchases as a response to the risk of radioactive contamination. While health risk estimates, past experience with natural disasters, and the country of residence most strongly influence this purchase decision, media reports and past opposition to radioactivity most strongly influence health risk estimates. Estimates of radioactivity levels are not influential.
| Original language | English |
|---|---|
| Title of host publication | IEEE International Conference on Industrial Engineering and Engineering Management |
| Publisher | IEEE Computer Society |
| Pages | 1535-1539 |
| Number of pages | 5 |
| ISBN (Electronic) | 9781479909865 |
| DOIs | |
| Publication status | Published - 2014 Jan 1 |
| Externally published | Yes |
| Event | 2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013 - Bangkok Duration: 2013 Dec 10 → 2013 Dec 13 |
Other
| Other | 2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013 |
|---|---|
| City | Bangkok |
| Period | 13/12/10 → 13/12/13 |
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Keywords
- Consumer behavior
- customer loyalty
- product contamination
- product safety
- radioactivity
- risk assessment
ASJC Scopus subject areas
- Business, Management and Accounting (miscellaneous)
- Industrial and Manufacturing Engineering
- Safety, Risk, Reliability and Quality
Cite this
Implications of radioactive contamination near production sites for product quality-related risk perceptions and customer loyalty. / Frank, Bjoern Christian; Wimalachandra, D. C.
IEEE International Conference on Industrial Engineering and Engineering Management. IEEE Computer Society, 2014. p. 1535-1539 6962667.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
}
TY - GEN
T1 - Implications of radioactive contamination near production sites for product quality-related risk perceptions and customer loyalty
AU - Frank, Bjoern Christian
AU - Wimalachandra, D. C.
PY - 2014/1/1
Y1 - 2014/1/1
N2 - To help understand consumer reactions to risks of product contamination caused by national disasters, this article studies radioactive contamination caused by the 2011 nuclear accident in Japan. Purchase situations confront consumers with products manufactured at production sites near contaminated regions of Japan. Consumers may either reduce their purchases of such products to protect their health, or increase their purchases to support suffering Japanese regions. Based on consumer data from Japan, Ecuador, Bolivia, and Sri Lanka, this article illuminates the influence of knowledge, information sources, past experience, and personal characteristics on purchase decisions. Consumers indeed reduce or increase their purchases as a response to the risk of radioactive contamination. While health risk estimates, past experience with natural disasters, and the country of residence most strongly influence this purchase decision, media reports and past opposition to radioactivity most strongly influence health risk estimates. Estimates of radioactivity levels are not influential.
AB - To help understand consumer reactions to risks of product contamination caused by national disasters, this article studies radioactive contamination caused by the 2011 nuclear accident in Japan. Purchase situations confront consumers with products manufactured at production sites near contaminated regions of Japan. Consumers may either reduce their purchases of such products to protect their health, or increase their purchases to support suffering Japanese regions. Based on consumer data from Japan, Ecuador, Bolivia, and Sri Lanka, this article illuminates the influence of knowledge, information sources, past experience, and personal characteristics on purchase decisions. Consumers indeed reduce or increase their purchases as a response to the risk of radioactive contamination. While health risk estimates, past experience with natural disasters, and the country of residence most strongly influence this purchase decision, media reports and past opposition to radioactivity most strongly influence health risk estimates. Estimates of radioactivity levels are not influential.
KW - Consumer behavior
KW - customer loyalty
KW - product contamination
KW - product safety
KW - radioactivity
KW - risk assessment
UR - http://www.scopus.com/inward/record.url?scp=84914141863&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84914141863&partnerID=8YFLogxK
U2 - 10.1109/IEEM.2013.6962667
DO - 10.1109/IEEM.2013.6962667
M3 - Conference contribution
SP - 1535
EP - 1539
BT - IEEE International Conference on Industrial Engineering and Engineering Management
PB - IEEE Computer Society
ER -