Implications of radioactive contamination near production sites for product quality-related risk perceptions and customer loyalty

B. Frank, D. C. Wimalachandra

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

To help understand consumer reactions to risks of product contamination caused by national disasters, this article studies radioactive contamination caused by the 2011 nuclear accident in Japan. Purchase situations confront consumers with products manufactured at production sites near contaminated regions of Japan. Consumers may either reduce their purchases of such products to protect their health, or increase their purchases to support suffering Japanese regions. Based on consumer data from Japan, Ecuador, Bolivia, and Sri Lanka, this article illuminates the influence of knowledge, information sources, past experience, and personal characteristics on purchase decisions. Consumers indeed reduce or increase their purchases as a response to the risk of radioactive contamination. While health risk estimates, past experience with natural disasters, and the country of residence most strongly influence this purchase decision, media reports and past opposition to radioactivity most strongly influence health risk estimates. Estimates of radioactivity levels are not influential.

Original languageEnglish
Title of host publicationIEEE International Conference on Industrial Engineering and Engineering Management
PublisherIEEE Computer Society
Pages1535-1539
Number of pages5
ISBN (Electronic)9781479909865
DOIs
Publication statusPublished - 2014 Nov 18
Externally publishedYes
Event2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013 - Bangkok, Thailand
Duration: 2013 Dec 102013 Dec 13

Publication series

NameIEEE International Conference on Industrial Engineering and Engineering Management
ISSN (Print)2157-3611
ISSN (Electronic)2157-362X

Conference

Conference2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013
CountryThailand
CityBangkok
Period13/12/1013/12/13

Keywords

  • Consumer behavior
  • customer loyalty
  • product contamination
  • product safety
  • radioactivity
  • risk assessment

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Industrial and Manufacturing Engineering
  • Safety, Risk, Reliability and Quality

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  • Cite this

    Frank, B., & Wimalachandra, D. C. (2014). Implications of radioactive contamination near production sites for product quality-related risk perceptions and customer loyalty. In IEEE International Conference on Industrial Engineering and Engineering Management (pp. 1535-1539). [6962667] (IEEE International Conference on Industrial Engineering and Engineering Management). IEEE Computer Society. https://doi.org/10.1109/IEEM.2013.6962667