Implicit recognition test in studies on consumer behavior - Possible application of Implicit Association Test: IAT

Shigetaka Okubo, Takashi Ideno, Kazuhisa Takemura

Research output: Contribution to journalComment/debate

1 Citation (Scopus)
Original languageEnglish
Pages (from-to)18-24
Number of pages7
JournalJournal of the Japan Research Association for Textile End-Uses
Volume48
Issue number9
Publication statusPublished - 2007 Sep 1
Externally publishedYes

ASJC Scopus subject areas

  • Materials Science (miscellaneous)
  • Business, Management and Accounting(all)

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