Implicit recognition test in studies on consumer behavior - Possible application of Implicit Association Test

IAT

Shigetaka Okubo, Takashi Ideno, Kazuhisa Takemura

Research output: Contribution to journalArticle

1 Citation (Scopus)
Original languageEnglish
Pages (from-to)18-24
Number of pages7
JournalJournal of the Japan Research Association for Textile End-Uses
Volume48
Issue number9
Publication statusPublished - 2007 Sep
Externally publishedYes

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Consumer behavior
Consumer behaviour

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Materials Science (miscellaneous)

Cite this

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