Abstract
An investigation based on 16 actual cases showed that the use of intermediaries with a good understanding of customers can improve communication between researchers and customers, thereby leading to the creation of new market concepts. The use of such consultants can overcome the problem of direct communication between researchers and customers due to the differences in the languages they use. It also showed that researchers who receive more input from consultants are more successful in developing technologies that solve customer problems and that researchers who understand the essential value of a technology are more likely to apply it to other business areas. (c) 2006 PICMET.
| Original language | English |
|---|---|
| Title of host publication | Portland International Conference on Management of Engineering and Technology |
| Pages | 663-667 |
| Number of pages | 5 |
| Volume | 2 |
| DOIs | |
| Publication status | Published - 2006 |
| Externally published | Yes |
| Event | PICMET '06 - Technology Management for the Global Future - Istanbul Duration: 2006 Jul 8 → 2006 Jul 13 |
Other
| Other | PICMET '06 - Technology Management for the Global Future |
|---|---|
| City | Istanbul |
| Period | 06/7/8 → 06/7/13 |
Fingerprint
ASJC Scopus subject areas
- Management of Technology and Innovation
Cite this
Improved market-creation R & D management through researcher-consultant collaboration. / Miyashita, Yuji; Sawatani, Yuriko; Niwa, Kiyoshi.
Portland International Conference on Management of Engineering and Technology. Vol. 2 2006. p. 663-667 4077443.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
}
TY - GEN
T1 - Improved market-creation R & D management through researcher-consultant collaboration
AU - Miyashita, Yuji
AU - Sawatani, Yuriko
AU - Niwa, Kiyoshi
PY - 2006
Y1 - 2006
N2 - An investigation based on 16 actual cases showed that the use of intermediaries with a good understanding of customers can improve communication between researchers and customers, thereby leading to the creation of new market concepts. The use of such consultants can overcome the problem of direct communication between researchers and customers due to the differences in the languages they use. It also showed that researchers who receive more input from consultants are more successful in developing technologies that solve customer problems and that researchers who understand the essential value of a technology are more likely to apply it to other business areas. (c) 2006 PICMET.
AB - An investigation based on 16 actual cases showed that the use of intermediaries with a good understanding of customers can improve communication between researchers and customers, thereby leading to the creation of new market concepts. The use of such consultants can overcome the problem of direct communication between researchers and customers due to the differences in the languages they use. It also showed that researchers who receive more input from consultants are more successful in developing technologies that solve customer problems and that researchers who understand the essential value of a technology are more likely to apply it to other business areas. (c) 2006 PICMET.
UR - http://www.scopus.com/inward/record.url?scp=50849132909&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=50849132909&partnerID=8YFLogxK
U2 - 10.1109/PICMET.2006.296600
DO - 10.1109/PICMET.2006.296600
M3 - Conference contribution
SN - 1890843148
SN - 9781890843144
VL - 2
SP - 663
EP - 667
BT - Portland International Conference on Management of Engineering and Technology
ER -