Improved market-creation R & D management through researcher-consultant collaboration

Yuji Miyashita; Yuriko Sawatani; Kiyoshi Niwa

doi:10.1109/PICMET.2006.296600

Improved market-creation R & D management through researcher-consultant collaboration

Yuji Miyashita, Yuriko Sawatani, Kiyoshi Niwa

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1 Citation (Scopus)

Abstract

An investigation based on 16 actual cases showed that the use of intermediaries with a good understanding of customers can improve communication between researchers and customers, thereby leading to the creation of new market concepts. The use of such consultants can overcome the problem of direct communication between researchers and customers due to the differences in the languages they use. It also showed that researchers who receive more input from consultants are more successful in developing technologies that solve customer problems and that researchers who understand the essential value of a technology are more likely to apply it to other business areas. (c) 2006 PICMET.

Original language	English
Title of host publication	Portland International Conference on Management of Engineering and Technology
Pages	663-667
Number of pages	5
Volume	2
DOIs	https://doi.org/10.1109/PICMET.2006.296600
Publication status	Published - 2006
Externally published	Yes
Event	PICMET '06 - Technology Management for the Global Future - Istanbul Duration: 2006 Jul 8 → 2006 Jul 13

Other

Other	PICMET '06 - Technology Management for the Global Future
City	Istanbul
Period	06/7/8 → 06/7/13

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ASJC Scopus subject areas

Management of Technology and Innovation

Cite this

Miyashita, Y., Sawatani, Y., & Niwa, K. (2006). Improved market-creation R & D management through researcher-consultant collaboration. In Portland International Conference on Management of Engineering and Technology (Vol. 2, pp. 663-667). [4077443] https://doi.org/10.1109/PICMET.2006.296600

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Access to Document

10.1109/PICMET.2006.296600