Indulgent parsimony: An enduring marketing approach

Kenneth Alan Grossberg

    Research output: Contribution to journalArticle

    1 Citation (Scopus)
    Original languageEnglish
    Pages (from-to)36-42
    Number of pages7
    JournalStrategy and Leadership
    Volume39
    Issue number2
    DOIs
    Publication statusPublished - 2011 Mar

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    Marketing
    Parsimony

    ASJC Scopus subject areas

    • Strategy and Management

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    Indulgent parsimony : An enduring marketing approach. / Grossberg, Kenneth Alan.

    In: Strategy and Leadership, Vol. 39, No. 2, 03.2011, p. 36-42.

    Research output: Contribution to journalArticle

    Grossberg, Kenneth Alan. / Indulgent parsimony : An enduring marketing approach. In: Strategy and Leadership. 2011 ; Vol. 39, No. 2. pp. 36-42.
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