Indulgent parsimony: An enduring marketing approach

Kenneth Alan Grossberg

    Research output: Contribution to journalArticle

    1 Citation (Scopus)
    Original languageEnglish
    Pages (from-to)36-42
    Number of pages7
    JournalStrategy and Leadership
    Volume39
    Issue number2
    DOIs
    Publication statusPublished - 2011 Mar

    ASJC Scopus subject areas

    • Strategy and Management

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