Indulgent parsimony: An enduring marketing approach

Kenneth Alan Grossberg

Research output: Contribution to journal › Article › peer-review

ASJC Scopus subject areas

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title = "Indulgent parsimony: An enduring marketing approach",

author = "Grossberg, {Kenneth Alan}",

year = "2011",

month = mar,

doi = "10.1108/10878571111114455",

language = "English",

volume = "39",

pages = "36--42",

journal = "Strategy and Leadership",

issn = "1087-8572",

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