Influence of Retweeting on the Behaviors of Social Networking Service Users

Yizhou Yan, Fujio Toriumi, Toshiharu Sugawara

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Retweeting is a featured mechanism of some social media platforms such as Twitter, Facebook, and Weibo. Users share articles with friends or followers by reposting a tweet. However, the ways in which retweeting affects the dominant behaviors of users is still unclear. Therefore, we investigate the influence of retweeting on the behaviors of social media users from a networked, game theoretic perspective; in other words, we attempt to clarify the ways in which the presence of a retweeting mechanism in social media promotes or diminishes the willingness of users toward posting articles and commenting. We propose a retweet reward game model that has been derived by adding a retweeting mechanism to a reward game, which is a simple social networking service model. Subsequently, we conduct some simulation-based experiments to understand the effects of retweeting on the behaviors of users. We observe that users are motivated to post new articles if there is a retweeting mechanism. Furthermore, agents in dense networks are motivated to comment on the articles posted by others because articles spread widely among users, and thus, users can be incentivized to post articles.

Original languageEnglish
Title of host publicationComplex Networks and Their Applications IX - Volume 1, Proceedings of the Ninth International Conference on Complex Networks and Their Applications COMPLEX NETWORKS 2020
EditorsRosa M. Benito, Chantal Cherifi, Hocine Cherifi, Esteban Moro, Luis Mateus Rocha, Marta Sales-Pardo
PublisherSpringer Science and Business Media Deutschland GmbH
Pages671-682
Number of pages12
ISBN (Print)9783030653460
DOIs
Publication statusPublished - 2021
Event9th International Conference on Complex Networks and Their Application, COMPLEX NETWORKS 2020 - Madrid, Spain
Duration: 2020 Dec 12020 Dec 3

Publication series

NameStudies in Computational Intelligence
Volume943
ISSN (Print)1860-949X
ISSN (Electronic)1860-9503

Conference

Conference9th International Conference on Complex Networks and Their Application, COMPLEX NETWORKS 2020
CountrySpain
CityMadrid
Period20/12/120/12/3

Keywords

  • Agent-based simulation
  • Complex networks
  • Meta-norms game
  • Retweeting
  • Social media

ASJC Scopus subject areas

  • Artificial Intelligence

Fingerprint Dive into the research topics of 'Influence of Retweeting on the Behaviors of Social Networking Service Users'. Together they form a unique fingerprint.

Cite this