It is important for project stakeholders to identify the states of projects and quality of products. Although metrics are useful for identifying them, it is difficult for project stakeholders to select appropriate metrics and determine the purpose of measuring metrics. We propose an approach that defines the measured metrics by GQM method to identify tendency in projects and products based on Trend Pattern. Additionally, we implement a tool as a Jenkins Plugin to visualize an evaluation results based on GQM method. We perform an industrial case study, which objects are two software development projects. In our industrial case study, we can identify the problem that product contains. As our future work, we will adopt our approach and GQM Plugin to software development project continuously to assess their effectiveness in the long term.