Innovating through standardization: How google leverages the value of open digital platforms

Yoshiaki Fukami, Takumi Shimizu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The purpose of this paper is to examine how an actor strategically develops and diffuses technology standards that align with innovation trajectories while maintaining a consensus with competitors. We conduct a field study of HTML5 standardization and examine how Google strategically influences the development and diffusion of HTML5 toward their favorable standard trajectories. We show that Google has adopted two strategic policies (integrating outside technologies and avoiding the monetization of technologies) and engaged in two relational practices (forming alliances with browser vendors and engaging developer communities) to realize an open Web application platform on the HTML5 while competing and coordinating with other actors. Google attracts application developers and browser vendors to collaboratively develop HTML5 specifications and HTML5-compatible products and services, which have enriched Google's open Web application strategy. These relational practices were enabled and amplified by non-commercial policies for corresponding web applications and the use of other parties' technologies.

Original languageEnglish
Title of host publicationProceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society
Subtitle of host publicationAre We Ready?, PACIS 2018
EditorsMotonari Tanabu, Dai Senoo
PublisherAssociation for Information Systems
ISBN (Electronic)9784902590838
Publication statusPublished - 2018
Event22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 - Yokohama, Japan
Duration: 2018 Jun 262018 Jun 30

Publication series

NameProceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018

Conference

Conference22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018
CountryJapan
CityYokohama
Period18/6/2618/6/30

Keywords

  • Innovation
  • Standard development
  • Standard diffusion
  • Technology standard

ASJC Scopus subject areas

  • Information Systems

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  • Cite this

    Fukami, Y., & Shimizu, T. (2018). Innovating through standardization: How google leverages the value of open digital platforms. In M. Tanabu, & D. Senoo (Eds.), Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 (Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018). Association for Information Systems.