Is an attractive face attractive for all? An exploratory research on attractiveness evaluation by female observers

Chihiro Saegusa, Katsumi Watanabe

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Human facial attractiveness plays an important role in social decisions, e.g., mate choices. Researches have investigated gender difference on facial attractiveness perception, both in terms of the target face and the evaluators and have revealed the difference in facial features that influence attractiveness evaluation of male faces and female faces. In addition, fuctuations of female's preference on facial attractiveness evaluation of male faces have been reported. Our motivation for the current study was along the same line with this gender difference, but particularly focusing on the individual variety of evaluating facial attractiveness in female evaluators. The results showed that, while overall average patterns in attractiveness ratings were similar in evaluating male and female faces, more inter-evaluator diversity was found when the female evaluators rated more attractive male faces but not for female faces. These findings support the literature indicating the presence of deferential processes for face attractiveness evaluations of female and male faces.

Original languageEnglish
Title of host publicationProceedings of the 2014 6th International Conference on Knowledge and Smart Technology, KST 2014
PublisherIEEE Computer Society
Pages105-107
Number of pages3
ISBN (Print)9781479914234
DOIs
Publication statusPublished - 2014 Jan 1
Externally publishedYes
Event2014 6th International Conference on Knowledge and Smart Technology, KST 2014 - Chonburi, Thailand
Duration: 2014 Jan 302014 Jan 31

Publication series

NameProceedings of the 2014 6th International Conference on Knowledge and Smart Technology, KST 2014

Other

Other2014 6th International Conference on Knowledge and Smart Technology, KST 2014
CountryThailand
CityChonburi
Period14/1/3014/1/31

Keywords

  • Attractiveness
  • Face perception
  • Gender difference

ASJC Scopus subject areas

  • Management of Technology and Innovation

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  • Cite this

    Saegusa, C., & Watanabe, K. (2014). Is an attractive face attractive for all? An exploratory research on attractiveness evaluation by female observers. In Proceedings of the 2014 6th International Conference on Knowledge and Smart Technology, KST 2014 (pp. 105-107). [6775403] (Proceedings of the 2014 6th International Conference on Knowledge and Smart Technology, KST 2014). IEEE Computer Society. https://doi.org/10.1109/kst.2014.6775403