Launch of sustainable plastic apparel: Effects of brand luxury and experience on consumer behaviour

Ken Kumagai*, Shin'ya Nagasawa

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Launch of sustainable plastic apparel: Effects of brand luxury and experience on consumer behaviour'. Together they form a unique fingerprint.

Earth & Environmental Sciences

Engineering & Materials Science

Social Sciences