London 2012

John D. Horne, Barrie Houlihan

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Citations (Scopus)

Abstract

This chapter notes the centrality of legacy to London 2012 and identifies six legacy promises made by the British government. Three legacy promises are reviewed in detail, relating to sport participation and volunteering, urban regeneration, and the rebranding of the UK. The analysis concludes that, in relation to participation, the evidence is equivocal with increases being skewed in favour of an older and more affluent cohort. While the hosting of the Games accelerated the regeneration plans for East London, the distribution of benefits has been uneven, and disputes continue regarding the cost of securing the future of the Olympic stadium. The use of the Olympic Games to promote a positive brand image for London and the UK was considered a success, although robust quantitative data on this have yet to be generated.

Original languageEnglish
Title of host publicationLeveraging Legacies from Sports Mega-Events
Subtitle of host publicationConcepts and Cases
PublisherPalgrave Macmillan
Pages107-117
Number of pages11
ISBN (Electronic)9781137371188
ISBN (Print)9781137371171
DOIs
Publication statusPublished - 2014 Apr 17
Externally publishedYes

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ASJC Scopus subject areas

  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Horne, J. D., & Houlihan, B. (2014). London 2012. In Leveraging Legacies from Sports Mega-Events: Concepts and Cases (pp. 107-117). Palgrave Macmillan. https://doi.org/10.1057/9781137371188