Marketability of long life products

Shin'ya Nagasawa, Pi Ju Tsai

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This study examines the marketability of long life products. We selected furniture, motorcycle, automobile, and refrigerator as study subject, used Evaluation Grid Method, AHP and conjoint analysis to clarify whether "long life" is an attractive purchasing factor. According to the result of analysis, it is understood that although consumer acceptance of long life products is not very high, it is promising to sale to segments that prefer these. It is also clarified that long life product must have reasonable price and good design.

Original languageEnglish
Title of host publicationProceedings - Fourth International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005
Pages30-37
Number of pages8
DOIs
Publication statusPublished - 2005 Dec 1
Event4th International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005 - Tokyo, Japan
Duration: 2005 Dec 122005 Dec 14

Publication series

NameProceedings - Fourth International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005
Volume2005

Conference

Conference4th International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005
CountryJapan
CityTokyo
Period05/12/1205/12/14

    Fingerprint

Keywords

  • Analytic Hierarchy Process (AHP)
  • Conjoint analysis
  • Evaluation grid method
  • Long life products

ASJC Scopus subject areas

  • Engineering(all)

Cite this

Nagasawa, S., & Tsai, P. J. (2005). Marketability of long life products. In Proceedings - Fourth International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005 (pp. 30-37). [1619161] (Proceedings - Fourth International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005; Vol. 2005). https://doi.org/10.1109/ECODIM.2005.1619161