Marketing analysis on apparel based on neural network

J. Watada, M. Arisawa, K. Matumura, F. Nawata

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

In this paper a neural network model is proposed which can, by cluster analysis, classify consumer behaviour with regard to clothing according to the attributes and tastes of consumers, in the same way as an experienced fashion expert would, and with the same degree of success.

Original languageEnglish
Pages (from-to)508-513
Number of pages6
JournalJournal of the Japan Research Association for Textile End-Uses
Volume33
Issue number9
Publication statusPublished - 1992
Externally publishedYes

Fingerprint

Consumer behavior
Cluster analysis
Marketing
Neural networks
Consumer behaviour
Apparel
Network model

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Materials Science (miscellaneous)

Cite this

Watada, J., Arisawa, M., Matumura, K., & Nawata, F. (1992). Marketing analysis on apparel based on neural network. Journal of the Japan Research Association for Textile End-Uses, 33(9), 508-513.

Marketing analysis on apparel based on neural network. / Watada, J.; Arisawa, M.; Matumura, K.; Nawata, F.

In: Journal of the Japan Research Association for Textile End-Uses, Vol. 33, No. 9, 1992, p. 508-513.

Research output: Contribution to journalArticle

Watada, J, Arisawa, M, Matumura, K & Nawata, F 1992, 'Marketing analysis on apparel based on neural network', Journal of the Japan Research Association for Textile End-Uses, vol. 33, no. 9, pp. 508-513.
Watada, J. ; Arisawa, M. ; Matumura, K. ; Nawata, F. / Marketing analysis on apparel based on neural network. In: Journal of the Japan Research Association for Textile End-Uses. 1992 ; Vol. 33, No. 9. pp. 508-513.
@article{f9bae33ad29a462f92362847fdef5a03,
title = "Marketing analysis on apparel based on neural network",
abstract = "In this paper a neural network model is proposed which can, by cluster analysis, classify consumer behaviour with regard to clothing according to the attributes and tastes of consumers, in the same way as an experienced fashion expert would, and with the same degree of success.",
author = "J. Watada and M. Arisawa and K. Matumura and F. Nawata",
year = "1992",
language = "English",
volume = "33",
pages = "508--513",
journal = "Journal of the Japan Research Association for Textile End-Uses",
issn = "0037-2072",
publisher = "Japan Research Association for Textile End-Uses",
number = "9",

}

TY - JOUR

T1 - Marketing analysis on apparel based on neural network

AU - Watada, J.

AU - Arisawa, M.

AU - Matumura, K.

AU - Nawata, F.

PY - 1992

Y1 - 1992

N2 - In this paper a neural network model is proposed which can, by cluster analysis, classify consumer behaviour with regard to clothing according to the attributes and tastes of consumers, in the same way as an experienced fashion expert would, and with the same degree of success.

AB - In this paper a neural network model is proposed which can, by cluster analysis, classify consumer behaviour with regard to clothing according to the attributes and tastes of consumers, in the same way as an experienced fashion expert would, and with the same degree of success.

UR - http://www.scopus.com/inward/record.url?scp=0026796471&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0026796471&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:0026796471

VL - 33

SP - 508

EP - 513

JO - Journal of the Japan Research Association for Textile End-Uses

JF - Journal of the Japan Research Association for Textile End-Uses

SN - 0037-2072

IS - 9

ER -