In this paper a neural network model is proposed which can, by cluster analysis, classify consumer behaviour with regard to clothing according to the attributes and tastes of consumers, in the same way as an experienced fashion expert would, and with the same degree of success.
|Number of pages||6|
|Journal||Journal of the Japan Research Association for Textile End-Uses|
|Publication status||Published - 1992|
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- Materials Science (miscellaneous)