Marketing football: Perspectives from the Japan football league (J. League)

Yoshifumi Bizen, Shintaro Sato

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationRoutledge Handbook of Football Marketing
PublisherTaylor and Francis
Pages420-428
Number of pages9
ISBN (Electronic)9781351972369
ISBN (Print)9781138289321
DOIs
Publication statusPublished - 2017 Jan 1
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Bizen, Y., & Sato, S. (2017). Marketing football: Perspectives from the Japan football league (J. League). In Routledge Handbook of Football Marketing (pp. 420-428). Taylor and Francis. https://doi.org/10.4324/9781315267203