Marketing football: Perspectives from the Japan football league (J. League)

Yoshifumi Bizen, Shintaro Sato

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationRoutledge Handbook of Football Marketing
PublisherTaylor and Francis
Pages420-428
Number of pages9
ISBN (Electronic)9781351972369
ISBN (Print)9781138289321
DOIs
Publication statusPublished - 2017 Jan 1
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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