Marketing in the great recession

An executive guide

Kenneth Alan Grossberg

Research output: Contribution to journalArticle

6 Citations (Scopus)
Original languageEnglish
Pages (from-to)4-8
Number of pages5
JournalStrategy and Leadership
Volume37
Issue number3
DOIs
Publication statusPublished - 2009 May 8
Externally publishedYes

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Recession
Marketing
Marketing strategy
Great Recession
Parsimony
Marketers
Japan
Guilt
Self-esteem
Catastrophe
Value systems
Guidance
Purchase
Shopping
Tokyo
Global business
Mindset
World economy
Aspiration
Consumer markets

ASJC Scopus subject areas

  • Strategy and Management

Cite this

Marketing in the great recession : An executive guide. / Grossberg, Kenneth Alan.

In: Strategy and Leadership, Vol. 37, No. 3, 08.05.2009, p. 4-8.

Research output: Contribution to journalArticle

Grossberg, Kenneth Alan. / Marketing in the great recession : An executive guide. In: Strategy and Leadership. 2009 ; Vol. 37, No. 3. pp. 4-8.
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