Marketing in the great recession: An executive guide

Kenneth Alan Grossberg

Research output: Contribution to journalArticle

7 Citations (Scopus)
Original languageEnglish
Pages (from-to)4-8
Number of pages5
JournalStrategy and Leadership
Volume37
Issue number3
DOIs
Publication statusPublished - 2009 May 8
Externally publishedYes

ASJC Scopus subject areas

  • Strategy and Management

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