Mass media and entertainment management

Beccy Watson, John D. Horne

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationEntertainment Management
Subtitle of host publicationTowards Best Practice
PublisherCABI International
Pages77-98
Number of pages22
ISBN (Print)9781780640235
Publication statusPublished - 2014 Jun 6
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Watson, B., & Horne, J. D. (2014). Mass media and entertainment management. In Entertainment Management: Towards Best Practice (pp. 77-98). CABI International.