Measurement of the eye movement and consumer behavior

Shigetaka Okubo, Kazuhisa Takemura

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)16-22
Number of pages7
JournalJournal of the Japan Research Association for Textile End-Uses
Volume52
Issue number12
Publication statusPublished - 2011 Dec 25
Externally publishedYes

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Consumer behavior
Eye movements
Consumer behaviour

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Materials Science (miscellaneous)

Cite this

Measurement of the eye movement and consumer behavior. / Okubo, Shigetaka; Takemura, Kazuhisa.

In: Journal of the Japan Research Association for Textile End-Uses, Vol. 52, No. 12, 25.12.2011, p. 16-22.

Research output: Contribution to journalArticle

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