Media usage of evacuees in a multichannel environment

John William Cheng, Hitoshi Mitomo

Research output: Contribution to journalArticlepeer-review

Abstract

Purpose: The purpose of this paper is to empirically examine structural and psychological factors that may affect disaster evacuees’ usage of different media channels in a multichannel media environment. Design/methodology/approach: The present study uses the 2016 Kumamoto Earthquake in Japan as the case study. It adopts a quantitative approach using structural equation modelling with data collected from an original questionnaire survey (n=744). Findings: The results show that the evacuees’ usage of almost all media channels is positively related to the number of different types of media terminals they had. That said, those who were evacuated mandatorily tend to utilise internet-enabled media channels more. It is also found that traditional broadcast and internet-enabled media channels complement each other instead of displacing. Thus, multichannel appears to be an effective means for disseminating disaster information. However, it is also found that having access to a particular media channel does not necessarily mean that people will utilise it. Practical implications: To fully utilise the multichannel media environment for disaster information dissemination, governments and media organisations also need to focus on the quality of the information being disseminated over both traditional broadcast and internet-enabled media channels. Originality/value: Few studies have empirically examined factors that affect disaster evacuees’ usage of different media channels in a multichannel media environment. This study fills this gap and the findings may help governments and media organisations in utilising multiple media channels to disseminate disaster information.

Original languageEnglish
Pages (from-to)365-378
Number of pages14
JournalDisaster Prevention and Management: An International Journal
Volume29
Issue number3
DOIs
Publication statusPublished - 2019 Aug 19

Keywords

  • 2016 Kumamoto Earthquake
  • Disaster communication
  • Disaster evacuees
  • Disaster information dissemination
  • Evacuation
  • Information and communication system
  • Media effects
  • Multichannel media environment

ASJC Scopus subject areas

  • Health(social science)
  • Public Health, Environmental and Occupational Health
  • Management, Monitoring, Policy and Law

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