Micro-crowdfunding: Achieving a sustainable society through economic and social incentives in micro-level crowdfunding

Mizuki Sakamoto, Tatsuo Nakajima

Research output: Chapter in Book/Report/Conference proceedingConference contribution

20 Citations (Scopus)

Abstract

This paper introduces a new approach, named micro-crowdfunding, for motivating people to participate in achieving a sustainable society. Increasing people's awareness of how they participate in maintaining the sustainability of common resources, such as public sinks, toilets, shelves, and office areas, is central to achieving a sustainable society. Micro-crowdfunding, as proposed in the paper, is a new type of community-based crowdsourcing architecture that is based on the crowdfunding concept and uses the local currency idea as a tool for encouraging people who live in urban environments to increase their awareness of how important it is to sustain small, common resources through their minimum efforts. Because our approach is lightweight and uses a mobile phone, people can participate in micro-crowdfunding activities with little effort anytime and anywhere. We present the basic concept of micro-crowdfunding and a prototype system. We also describe our experimental results, which show how economic and social factors are effective in facilitating micro-crowdfunding. Our results show that microcrowdfunding increases the awareness about social sustainability, and we believe that micro-crowdfunding makes it possible to motivate people for achieving a sustainable society.

Original languageEnglish
Title of host publicationProceedings of the 12th International Conference on Mobile and Ubiquitous Multimedia, MUM 2013
DOIs
Publication statusPublished - 2013 Dec 1
Event12th International Conference on Mobile and Ubiquitous Multimedia, MUM 2013 - Lulea, Sweden
Duration: 2013 Dec 22013 Dec 5

Publication series

NameProceedings of the 12th International Conference on Mobile and Ubiquitous Multimedia, MUM 2013

Conference

Conference12th International Conference on Mobile and Ubiquitous Multimedia, MUM 2013
CountrySweden
CityLulea
Period13/12/213/12/5

Keywords

  • Community
  • Crowdfunding
  • Crowdsourcing
  • Internet of things
  • Local currency
  • Mechanism design
  • Social media
  • Sustainability
  • Virtual economy

ASJC Scopus subject areas

  • Computer Graphics and Computer-Aided Design
  • Human-Computer Interaction

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  • Cite this

    Sakamoto, M., & Nakajima, T. (2013). Micro-crowdfunding: Achieving a sustainable society through economic and social incentives in micro-level crowdfunding. In Proceedings of the 12th International Conference on Mobile and Ubiquitous Multimedia, MUM 2013 [a29] (Proceedings of the 12th International Conference on Mobile and Ubiquitous Multimedia, MUM 2013). https://doi.org/10.1145/2541831.2541838