Multinationality and firm performance: The moderating role of r and d and marketing capabilities

Masaaki Kotabe, Srini S. Srinivasan, Preet S. Aulakh

Research output: Contribution to journalArticlepeer-review

442 Citations (Scopus)

Abstract

Researchers in international business have long been interested in understandingthe relationship between the multinationality of a firm and its market performance. This article contributes to this research stream by incorporating firm heterogeneity in examining the multinationality-performance relationship. The findings, based on a time series cross-sectional analysis of firms from 12 different industries over a seven-year period, indicate that the impact of multinationality on both financial and operational performanceis moderated by firm's R'D and marketing capabilities.

Original languageEnglish
Pages (from-to)79-97
Number of pages19
JournalJournal of International Business Studies
Volume33
Issue number1
DOIs
Publication statusPublished - 2002 Mar
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

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