Nissan: From the brink of bankruptcy

Merieke Stevens, Takahiro Fujimoto

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)

Abstract

Nissan was founded in 1933 and became a globally competitive automobile producer during the 1960s. In 2006 Nissan had a global workforce of 186,336 employees and sold close to 3.5 million vehicles worldwide, produced at production sites in eighteen different countries. This chapter provides an overview of the period 1994-2007 which arguably has been one of the most eventful episodes in Nissan’s history. Finding itself on the brink of bankruptcy, Nissan took the bold step of entering an alliance with Renault in 1998, and placed far-reaching managerial power in the hands of its European partner.

Original languageEnglish
Title of host publicationThe Second Automobile Revolution
Subtitle of host publicationTrajectories of the World Carmakers in the 21st Century
PublisherPalgrave Macmillan
Pages95-111
Number of pages17
ISBN (Electronic)9780230236912
ISBN (Print)9780230219717
DOIs
Publication statusPublished - 2009 Jan 1
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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