Performance implications of strategic fit between alliance attributes and alliance forms

Janet Y. Murray*, Masaaki Kotabe

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

75 Citations (Scopus)

Abstract

This study extends the research on alliances by adopting the strategic fit paradigm in examining the factors affecting alliance performance. Using contingency theory and the theoretical arguments put forth by social exchange theory, we argue that the proper coalignment of alliance form with alliance attributes would positively influence alliance performance. Our findings generally confirm that an appropriate match between alliance forms and attributes has positive impact on alliance performance, which may not be achieved by having the alliance attributes or alliance form alone.

Original languageEnglish
Pages (from-to)1525-1533
Number of pages9
JournalJournal of Business Research
Volume58
Issue number11 SPEC. ISS.
DOIs
Publication statusPublished - 2005 Nov
Externally publishedYes

Keywords

  • Alliance attributes
  • Alliance forms
  • Alliance performance
  • Strategic fit

ASJC Scopus subject areas

  • Marketing

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