Personalization, perceived intrusiveness, irritation, and avoidance in digital advertising

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDigital Advertising
Subtitle of host publicationTheory and Research, Third Edition
PublisherTaylor and Francis
Pages110-123
Number of pages14
ISBN (Electronic)9781317225461
ISBN (Print)9781138654426
DOIs
Publication statusPublished - 2017 Jan 1
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Psychology(all)

Cite this

Morimoto, M. (2017). Personalization, perceived intrusiveness, irritation, and avoidance in digital advertising. In Digital Advertising: Theory and Research, Third Edition (pp. 110-123). Taylor and Francis. https://doi.org/10.4324/9781315623252