Personalization, perceived intrusiveness, irritation, and avoidance in digital advertising

Mariko Morimoto*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Personalization, perceived intrusiveness, irritation, and avoidance in digital advertising'. Together they form a unique fingerprint.