Persuasive power in groups: The influence of group feedback and individual comparison feedback on energy consumption behavior

Cees Midden, Jaap Ham, Mieke Kleppe, Hiroaki Kimura, Tatsuo Nakajima

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    1 Citation (Scopus)

    Abstract

    In this paper we argue that energy conservation is largely a group phenomenon requiring group interventions to achieve change. Persuasive technology can help to provide these interventions. The present study explores the influence of group feedback and individual comparative feedback on energy consumption using an experimental simulation paradigm. To account for cultural differences in group orientation and the power of group feedback, two studies were conducted, one in the Netherlands and one in Japan, in which groups of participants received feedback on everyday tasks. As expected, Dutch participants saved more energy when individual comparison feedback was present, but not the Japanese participants. In contrast, as expected, group feedback caused Japanese participants to save more energy. Providing solely group feedback did not promote energy saving in the Netherlands. Group feedback made the Dutch save more energy only in combination with individual comparison feedback. These results suggest that persuasive technology can employ the power of feedback as a group intervention, but that relevant cultural orientations are crucial.

    Original languageEnglish
    Title of host publicationACM International Conference Proceeding Series
    DOIs
    Publication statusPublished - 2011
    Event6th International Conference on Persuasive Technology: "Persuasive Technology and Design: Enhancing Sustainability and Health", PERSUASIVE 2011 - Columbus, OH
    Duration: 2011 Jun 22011 Jun 5

    Other

    Other6th International Conference on Persuasive Technology: "Persuasive Technology and Design: Enhancing Sustainability and Health", PERSUASIVE 2011
    CityColumbus, OH
    Period11/6/211/6/5

      Fingerprint

    Keywords

    • Comparative feedback
    • Group feedback
    • Persuasive technology

    ASJC Scopus subject areas

    • Human-Computer Interaction
    • Computer Networks and Communications
    • Computer Vision and Pattern Recognition
    • Software

    Cite this