We conducted an online experiment to investigate the effects of the nature of stereotypes (Positive or Negative; prepared as priming conditions) and multicultural awareness (measured using M-GUDS-S) on the subject's tendency of making stereotyped judgments on targets of different cultural/ethnic backgrounds. A total of 20 combinations of stimulus (positive/negative stereotyping word) and target (portrait of a male of different race) were presented, and the subject rated how well the stimulus and the target matched. We found a significant main effect of priming conditions on the subject's responses. We also found possible interactions between multicultural awareness subscales and the priming conditions.
|Journal||Current Research in Social Psychology|
|Publication status||Published - 2011|
ASJC Scopus subject areas
- Social Psychology