Abstract
We conducted an online experiment to investigate the effects of the nature of stereotypes (Positive or Negative; prepared as priming conditions) and multicultural awareness (measured using M-GUDS-S) on the subject's tendency of making stereotyped judgments on targets of different cultural/ethnic backgrounds. A total of 20 combinations of stimulus (positive/negative stereotyping word) and target (portrait of a male of different race) were presented, and the subject rated how well the stimulus and the target matched. We found a significant main effect of priming conditions on the subject's responses. We also found possible interactions between multicultural awareness subscales and the priming conditions.
| Original language | English |
|---|---|
| Journal | Current Research in Social Psychology |
| Volume | 16 |
| Issue number | 6 |
| Publication status | Published - 2011 Dec 1 |
| Externally published | Yes |
ASJC Scopus subject areas
- Social Psychology