Positive stereotyping and multicultural awareness: An online experiment

Mari Sayama*, Hiroki Sayama

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)


We conducted an online experiment to investigate the effects of the nature of stereotypes (Positive or Negative; prepared as priming conditions) and multicultural awareness (measured using M-GUDS-S) on the subject's tendency of making stereotyped judgments on targets of different cultural/ethnic backgrounds. A total of 20 combinations of stimulus (positive/negative stereotyping word) and target (portrait of a male of different race) were presented, and the subject rated how well the stimulus and the target matched. We found a significant main effect of priming conditions on the subject's responses. We also found possible interactions between multicultural awareness subscales and the priming conditions.

Original languageEnglish
JournalCurrent Research in Social Psychology
Issue number6
Publication statusPublished - 2011 Dec 1
Externally publishedYes

ASJC Scopus subject areas

  • Social Psychology


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