Preference based recommendation method by SOM aided AHP and a case study of smartphone

Xuecong Zeng, Longsheng Cai, Tomohiro Murata

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

With the prosperity of e-commerce, the recommendation service rises rapidly due to its significant performance on promotion of consumer satisfaction level and sales. On one hand, it helps the consumer to find the suitable products in a much easier way. On the other, it explores the potential need of the consumer therefore steps up the deal. In order to make improvement on user stickiness, the recommendation system is now recognized as a vital role in intensive competition. However, it has an obvious weakness when helping consumers choose high-tech products where it requires much strict technical knowledge and it is not effective to recommend new products due to the lack of ratings. This research provides a new recommendation method related to high-tech products based on consumer's preference with less complexity and more effectiveness. It aims to make the new products equivalent to the old ones during the computing process therefore improve the effectiveness of new product recommendation.

Original languageEnglish
Title of host publication2012 IEEE International Conference on Automation and Logistics, ICAL 2012
Pages478-483
Number of pages6
DOIs
Publication statusPublished - 2012 Nov 1
Event2012 IEEE International Conference on Automation and Logistics, ICAL 2012 - Zhengzhou, China
Duration: 2012 Aug 152012 Aug 17

Publication series

NameIEEE International Conference on Automation and Logistics, ICAL
ISSN (Print)2161-8151

Conference

Conference2012 IEEE International Conference on Automation and Logistics, ICAL 2012
CountryChina
CityZhengzhou
Period12/8/1512/8/17

Keywords

  • Analytic Hierarchy Process
  • Self-organizing maps
  • multi-criteria
  • preference
  • ranking

ASJC Scopus subject areas

  • Control and Systems Engineering

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  • Cite this

    Zeng, X., Cai, L., & Murata, T. (2012). Preference based recommendation method by SOM aided AHP and a case study of smartphone. In 2012 IEEE International Conference on Automation and Logistics, ICAL 2012 (pp. 478-483). [6308253] (IEEE International Conference on Automation and Logistics, ICAL). https://doi.org/10.1109/ICAL.2012.6308253