Pricing for IP broadcast service based on price elasticity

Kyoko Yamori, Hiroshi Bessho, Yoshiaki Tanaka

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    1 Citation (Scopus)

    Abstract

    Recently, there is a remarkable growth in IP broadcast services. There are time-based and flat-rate pricing methods, and there are issues obtaining the optimal viewing price depending on the pricing methods and services provided. An optimal viewing price should exist for IP broadcast services based on several viewpoints such as maximizing the revenue of IP broadcast service provider, maximizing network efficiency, maximizing user's utility, etc. The purpose of this paper is to clarify the optimal viewing price based on maximizing the revenue of IP broadcast service provider. Two kinds of pricing methods, time-based pricing and flat-rate pricing, and three kinds of price elasticity are considered for VOD type IP broadcast service. The relation between revenue and viewing price for each method and each price elasticity are shown. From simulation results, the optimal viewing price that maximizes the revenue of IP broadcast service provider is obtained.

    Original languageEnglish
    Title of host publication2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT
    Pages166-171
    Number of pages6
    DOIs
    Publication statusPublished - 2008
    Event2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT - Bandos Island
    Duration: 2008 Apr 222008 Apr 24

    Other

    Other2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT
    CityBandos Island
    Period08/4/2208/4/24

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    Elasticity
    Costs

    Keywords

    • IP broadcast
    • Price elasticity
    • Pricing
    • User behaviour
    • Video on demand
    • VOD

    ASJC Scopus subject areas

    • Computer Networks and Communications
    • Information Systems

    Cite this

    Yamori, K., Bessho, H., & Tanaka, Y. (2008). Pricing for IP broadcast service based on price elasticity. In 2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT (pp. 166-171). [4653559] https://doi.org/10.1109/APSITT.2008.4653559

    Pricing for IP broadcast service based on price elasticity. / Yamori, Kyoko; Bessho, Hiroshi; Tanaka, Yoshiaki.

    2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT. 2008. p. 166-171 4653559.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Yamori, K, Bessho, H & Tanaka, Y 2008, Pricing for IP broadcast service based on price elasticity. in 2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT., 4653559, pp. 166-171, 2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT, Bandos Island, 08/4/22. https://doi.org/10.1109/APSITT.2008.4653559
    Yamori K, Bessho H, Tanaka Y. Pricing for IP broadcast service based on price elasticity. In 2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT. 2008. p. 166-171. 4653559 https://doi.org/10.1109/APSITT.2008.4653559
    Yamori, Kyoko ; Bessho, Hiroshi ; Tanaka, Yoshiaki. / Pricing for IP broadcast service based on price elasticity. 2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT. 2008. pp. 166-171
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