Pricing for IP broadcast service based on price elasticity

Kyoko Yamori, Hiroshi Bessho, Yoshiaki Tanaka

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

Recently, there is a remarkable growth in IP broadcast services. There are time-based and flat-rate pricing methods, and there are issues obtaining the optimal viewing price depending on the pricing methods and services provided. An optimal viewing price should exist for IP broadcast services based on several viewpoints such as maximizing the revenue of IP broadcast service provider, maximizing network efficiency, maximizing user's utility, etc. The purpose of this paper is to clarify the optimal viewing price based on maximizing the revenue of IP broadcast service provider. Two kinds of pricing methods, time-based pricing and flat-rate pricing, and three kinds of price elasticity are considered for VOD type IP broadcast service. The relation between revenue and viewing price for each method and each price elasticity are shown. From simulation results, the optimal viewing price that maximizes the revenue of IP broadcast service provider is obtained.

Original languageEnglish
Title of host publication2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT
Pages166-171
Number of pages6
DOIs
Publication statusPublished - 2008 Nov 28
Event2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT - Bandos Island, Maldives
Duration: 2008 Apr 222008 Apr 24

Publication series

Name2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT

Conference

Conference2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT
CountryMaldives
CityBandos Island
Period08/4/2208/4/24

Keywords

  • IP broadcast
  • Price elasticity
  • Pricing
  • User behaviour
  • VOD
  • Video on demand

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Information Systems

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  • Cite this

    Yamori, K., Bessho, H., & Tanaka, Y. (2008). Pricing for IP broadcast service based on price elasticity. In 2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT (pp. 166-171). [4653559] (2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT). https://doi.org/10.1109/APSITT.2008.4653559