Pricing for maximizing provider's revenue in multicast content delivery services

Takehiro Kajita, Kyoko Yamori, Yoshiaki Tanaka

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    With the rapid growth of broadband computer networks, users are inclined to use delivery services that can handle large-size content. When offering download service of popular contents, it is more useful to use a multicast system and deliver content to all users who request the content than using unicast system. Using a multicast system, the content server can increase the number of users and decrease user's waiting time. As a result, increasing user's WTP (Willingness To Pay) and the provider's revenue can be expected. In this paper, we suggest two content delivery methods which can be employed in the multicast content download services. We also discuss the provider's revenue of each delivery method. Using user's behaviour model in which a user participates in the service and leaves it, we show the relation between price for the service and user's participation rate of the service through simulation. The relation between price and the provider's revenue is also demonstrated in the simulation. In addition, in each delivery method, we show an optimal price which maximizes the provider's revenue.

    Original languageEnglish
    Title of host publicationIFIP International Federation for Information Processing
    Pages173-183
    Number of pages11
    Volume286
    DOIs
    Publication statusPublished - 2008

    Publication series

    NameIFIP International Federation for Information Processing
    Volume286
    ISSN (Print)15715736

    Fingerprint

    Delivery services
    Pricing
    Revenue
    Simulation
    Computer networks
    Participation rate
    Broadband
    User participation
    Willingness-to-pay
    User behavior
    Waiting time

    ASJC Scopus subject areas

    • Information Systems and Management

    Cite this

    Kajita, T., Yamori, K., & Tanaka, Y. (2008). Pricing for maximizing provider's revenue in multicast content delivery services. In IFIP International Federation for Information Processing (Vol. 286, pp. 173-183). (IFIP International Federation for Information Processing; Vol. 286). https://doi.org/10.1007/978-0-387-85691-9_15

    Pricing for maximizing provider's revenue in multicast content delivery services. / Kajita, Takehiro; Yamori, Kyoko; Tanaka, Yoshiaki.

    IFIP International Federation for Information Processing. Vol. 286 2008. p. 173-183 (IFIP International Federation for Information Processing; Vol. 286).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Kajita, T, Yamori, K & Tanaka, Y 2008, Pricing for maximizing provider's revenue in multicast content delivery services. in IFIP International Federation for Information Processing. vol. 286, IFIP International Federation for Information Processing, vol. 286, pp. 173-183. https://doi.org/10.1007/978-0-387-85691-9_15
    Kajita T, Yamori K, Tanaka Y. Pricing for maximizing provider's revenue in multicast content delivery services. In IFIP International Federation for Information Processing. Vol. 286. 2008. p. 173-183. (IFIP International Federation for Information Processing). https://doi.org/10.1007/978-0-387-85691-9_15
    Kajita, Takehiro ; Yamori, Kyoko ; Tanaka, Yoshiaki. / Pricing for maximizing provider's revenue in multicast content delivery services. IFIP International Federation for Information Processing. Vol. 286 2008. pp. 173-183 (IFIP International Federation for Information Processing).
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