Pricing for maximizing provider's revenue in multicast content delivery services

Takehiro Kajita, Kyoko Yamori, Yoshiaki Tanaka

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

With the rapid growth of broadband computer networks, users are inclined to use delivery services that can handle large-size content. When offering download service of popular contents, it is more useful to use a multicast system and deliver content to all users who request the content than using unicast system. Using a multicast system, the content server can increase the number of users and decrease user's waiting time. As a result, increasing user's WTP (Willingness To Pay) and the provider's revenue can be expected. In this paper, we suggest two content delivery methods which can be employed in the multicast content download services. We also discuss the provider's revenue of each delivery method. Using user's behaviour model in which a user participates in the service and leaves it, we show the relation between price for the service and user's participation rate of the service through simulation. The relation between price and the provider's revenue is also demonstrated in the simulation. In addition, in each delivery method, we show an optimal price which maximizes the provider's revenue.

Original languageEnglish
Title of host publicationTowards Sustainable Society on Ubiquitous Networks
Subtitle of host publicationThe 8th IFIP Conference on e-Business, e-Services, and e-Society (I3E 2008), September 24-16, 2008, Tokyo, Japan
EditorsMakoto Oya, Ryuya Uda, Chizuko Yasunobu
Pages173-183
Number of pages11
DOIs
Publication statusPublished - 2008

Publication series

NameIFIP International Federation for Information Processing
Volume286
ISSN (Print)1571-5736

ASJC Scopus subject areas

  • Information Systems and Management

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