TY - GEN
T1 - Pricing for maximizing provider's revenue in multicast content delivery services
AU - Kajita, Takehiro
AU - Yamori, Kyoko
AU - Tanaka, Yoshiaki
N1 - Copyright:
Copyright 2008 Elsevier B.V., All rights reserved.
PY - 2008
Y1 - 2008
N2 - With the rapid growth of broadband computer networks, users are inclined to use delivery services that can handle large-size content. When offering download service of popular contents, it is more useful to use a multicast system and deliver content to all users who request the content than using unicast system. Using a multicast system, the content server can increase the number of users and decrease user's waiting time. As a result, increasing user's WTP (Willingness To Pay) and the provider's revenue can be expected. In this paper, we suggest two content delivery methods which can be employed in the multicast content download services. We also discuss the provider's revenue of each delivery method. Using user's behaviour model in which a user participates in the service and leaves it, we show the relation between price for the service and user's participation rate of the service through simulation. The relation between price and the provider's revenue is also demonstrated in the simulation. In addition, in each delivery method, we show an optimal price which maximizes the provider's revenue.
AB - With the rapid growth of broadband computer networks, users are inclined to use delivery services that can handle large-size content. When offering download service of popular contents, it is more useful to use a multicast system and deliver content to all users who request the content than using unicast system. Using a multicast system, the content server can increase the number of users and decrease user's waiting time. As a result, increasing user's WTP (Willingness To Pay) and the provider's revenue can be expected. In this paper, we suggest two content delivery methods which can be employed in the multicast content download services. We also discuss the provider's revenue of each delivery method. Using user's behaviour model in which a user participates in the service and leaves it, we show the relation between price for the service and user's participation rate of the service through simulation. The relation between price and the provider's revenue is also demonstrated in the simulation. In addition, in each delivery method, we show an optimal price which maximizes the provider's revenue.
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U2 - 10.1007/978-0-387-85691-9_15
DO - 10.1007/978-0-387-85691-9_15
M3 - Conference contribution
AN - SCOPUS:50249146350
SN - 9780387856902
T3 - IFIP International Federation for Information Processing
SP - 173
EP - 183
BT - Towards Sustainable Society on Ubiquitous Networks
A2 - Oya, Makoto
A2 - Uda, Ryuya
A2 - Yasunobu, Chizuko
ER -