Promoting consumer products with fictional stories

Mizuki Sakamoto, Tatsuo Nakajima, Sayaka Akioka

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    Our everyday consumer lifestyle has been enhanced by embedding stories in our daily life. The stories define the meaning of an artifact appeared in them. In Japan, promoting consumer products with fictional animation stories is recently very common. We believe that analyzing the stories gives us useful insights to design future ambient intelligent services that integrate virtual and real worlds. This paper discusses the analysis of several product promotions that use fictional Japanese animation movies, and presents guidelines for successful promotions. The insights presented in the paper are effective for designing future product promotions.

    Original languageEnglish
    Title of host publicationCommunications in Computer and Information Science
    Pages719-723
    Number of pages5
    Volume373
    EditionPART I
    DOIs
    Publication statusPublished - 2013
    Event15th International Conference on Human-Computer Interaction, HCI International 2013 - Las Vegas, NV
    Duration: 2013 Jul 212013 Jul 26

    Publication series

    NameCommunications in Computer and Information Science
    NumberPART I
    Volume373
    ISSN (Print)18650929

    Other

    Other15th International Conference on Human-Computer Interaction, HCI International 2013
    CityLas Vegas, NV
    Period13/7/2113/7/26

    Fingerprint

    Consumer products
    Animation

    Keywords

    • Alternate Reality Game
    • Fictional stories
    • Product promotion
    • Reality
    • Transmedia storytelling

    ASJC Scopus subject areas

    • Computer Science(all)

    Cite this

    Sakamoto, M., Nakajima, T., & Akioka, S. (2013). Promoting consumer products with fictional stories. In Communications in Computer and Information Science (PART I ed., Vol. 373, pp. 719-723). (Communications in Computer and Information Science; Vol. 373, No. PART I). https://doi.org/10.1007/978-3-642-39473-7_143

    Promoting consumer products with fictional stories. / Sakamoto, Mizuki; Nakajima, Tatsuo; Akioka, Sayaka.

    Communications in Computer and Information Science. Vol. 373 PART I. ed. 2013. p. 719-723 (Communications in Computer and Information Science; Vol. 373, No. PART I).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Sakamoto, M, Nakajima, T & Akioka, S 2013, Promoting consumer products with fictional stories. in Communications in Computer and Information Science. PART I edn, vol. 373, Communications in Computer and Information Science, no. PART I, vol. 373, pp. 719-723, 15th International Conference on Human-Computer Interaction, HCI International 2013, Las Vegas, NV, 13/7/21. https://doi.org/10.1007/978-3-642-39473-7_143
    Sakamoto M, Nakajima T, Akioka S. Promoting consumer products with fictional stories. In Communications in Computer and Information Science. PART I ed. Vol. 373. 2013. p. 719-723. (Communications in Computer and Information Science; PART I). https://doi.org/10.1007/978-3-642-39473-7_143
    Sakamoto, Mizuki ; Nakajima, Tatsuo ; Akioka, Sayaka. / Promoting consumer products with fictional stories. Communications in Computer and Information Science. Vol. 373 PART I. ed. 2013. pp. 719-723 (Communications in Computer and Information Science; PART I).
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