Proposal of a framework to share knowledge on consumer's impressions

Keiichi Muramatsu, Tatsuo Togawa, Kazuaki Kojima, Tatsunori Matsui

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    3 Citations (Scopus)

    Abstract

    Recently, impressions of web pages formed by visitors have become an important tool to increase the number of repeat visitors to the web page. Therefore, the management of knowledge on consumers' impressions obtained in several study fields is an essential task in current industrial design. However, no methods that realize such knowledge management have been established. Thus, our study proposes and implements a knowledge management method that can effectively provide knowledge of impressions to web designers to help them in building attractive websites. We introduce a framework for the description of impressions that depend on perceptual fluency, which can serve as an useful indicator of pleasure. We can extract the features of objects that affect impressions on the basis of perceptual fluency. We specify the relationship between objects and impressions by modeling the concepts of awareness, perception, and self-report on the basis of an ontology development environment Hozo and a top-level ontology YAMATO. We then instantiate a case where a person has a good impression of a Web page, and we describe the relationship between a perception and a stimulus in such a case. Our approach demonstrates that ontological modeling of impressions helps us to understand the correspondences between affections and physical irritations.

    Original languageEnglish
    Title of host publicationICAART 2011 - Proceedings of the 3rd International Conference on Agents and Artificial Intelligence
    Pages388-393
    Number of pages6
    Volume1
    Publication statusPublished - 2011
    Event3rd International Conference on Agents and Artificial Intelligence, ICAART 2011 - Rome
    Duration: 2011 Jan 282011 Jan 30

    Other

    Other3rd International Conference on Agents and Artificial Intelligence, ICAART 2011
    CityRome
    Period11/1/2811/1/30

    Fingerprint

    Websites
    Knowledge management
    Ontology
    Product design
    World Wide Web

    Keywords

    • Aesthetic experience
    • Awareness
    • Impression
    • Ontology engineering

    ASJC Scopus subject areas

    • Artificial Intelligence

    Cite this

    Muramatsu, K., Togawa, T., Kojima, K., & Matsui, T. (2011). Proposal of a framework to share knowledge on consumer's impressions. In ICAART 2011 - Proceedings of the 3rd International Conference on Agents and Artificial Intelligence (Vol. 1, pp. 388-393)

    Proposal of a framework to share knowledge on consumer's impressions. / Muramatsu, Keiichi; Togawa, Tatsuo; Kojima, Kazuaki; Matsui, Tatsunori.

    ICAART 2011 - Proceedings of the 3rd International Conference on Agents and Artificial Intelligence. Vol. 1 2011. p. 388-393.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Muramatsu, K, Togawa, T, Kojima, K & Matsui, T 2011, Proposal of a framework to share knowledge on consumer's impressions. in ICAART 2011 - Proceedings of the 3rd International Conference on Agents and Artificial Intelligence. vol. 1, pp. 388-393, 3rd International Conference on Agents and Artificial Intelligence, ICAART 2011, Rome, 11/1/28.
    Muramatsu K, Togawa T, Kojima K, Matsui T. Proposal of a framework to share knowledge on consumer's impressions. In ICAART 2011 - Proceedings of the 3rd International Conference on Agents and Artificial Intelligence. Vol. 1. 2011. p. 388-393
    Muramatsu, Keiichi ; Togawa, Tatsuo ; Kojima, Kazuaki ; Matsui, Tatsunori. / Proposal of a framework to share knowledge on consumer's impressions. ICAART 2011 - Proceedings of the 3rd International Conference on Agents and Artificial Intelligence. Vol. 1 2011. pp. 388-393
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