TY - JOUR
T1 - Proposal of a methodology for supporting generation of new eco-business ideas
AU - Nakamura, Nobuo
AU - Mandai, Kohei
AU - Fukushige, Shinichi
AU - Umeda, Yasushi
N1 - Copyright:
Copyright 2017 Elsevier B.V., All rights reserved.
PY - 2012/2
Y1 - 2012/2
N2 - As global environmental issues have become aggravated, "Eco" become one of competitive advantages in the business because of increasing consumers' environmental consciousness. However, it is difficult to lead eco-business to the success in both of environmental and economic aspects because of three features of eco-business; external diseconomies, unrecognition of environmental value in the market, requirement for restructuring of business model. For solving this problem, it is effective to support finding out Eco-business ideas. The purpose of this study is to propose the methodology that supports generation of eco-business ideas. This paper proposes the methodology, which has 8 steps, such as generation, settling, evaluation, through the investigation of eco-business and makes sure of its effectiveness through workshop.
AB - As global environmental issues have become aggravated, "Eco" become one of competitive advantages in the business because of increasing consumers' environmental consciousness. However, it is difficult to lead eco-business to the success in both of environmental and economic aspects because of three features of eco-business; external diseconomies, unrecognition of environmental value in the market, requirement for restructuring of business model. For solving this problem, it is effective to support finding out Eco-business ideas. The purpose of this study is to propose the methodology that supports generation of eco-business ideas. This paper proposes the methodology, which has 8 steps, such as generation, settling, evaluation, through the investigation of eco-business and makes sure of its effectiveness through workshop.
KW - Business design methodology
KW - Eco-business
KW - Eco-innovation
KW - Idea generation
UR - http://www.scopus.com/inward/record.url?scp=84857622174&partnerID=8YFLogxK
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U2 - 10.2493/jjspe.78.136
DO - 10.2493/jjspe.78.136
M3 - Article
AN - SCOPUS:84857622174
VL - 78
SP - 136
EP - 142
JO - Seimitsu Kogaku Kaishi/Journal of the Japan Society for Precision Engineering
JF - Seimitsu Kogaku Kaishi/Journal of the Japan Society for Precision Engineering
SN - 0912-0289
IS - 2
ER -