Proposal of a methodology for supporting generation of new eco-business ideas

Nobuo Nakamura*, Kohei Mandai, Shinichi Fukushige, Yasushi Umeda

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


As global environmental issues have become aggravated, "Eco" become one of competitive advantages in the business because of increasing consumers' environmental consciousness. However, it is difficult to lead eco-business to the success in both of environmental and economic aspects because of three features of eco-business; external diseconomies, unrecognition of environmental value in the market, requirement for restructuring of business model. For solving this problem, it is effective to support finding out Eco-business ideas. The purpose of this study is to propose the methodology that supports generation of eco-business ideas. This paper proposes the methodology, which has 8 steps, such as generation, settling, evaluation, through the investigation of eco-business and makes sure of its effectiveness through workshop.

Original languageEnglish
Pages (from-to)136-142
Number of pages7
JournalSeimitsu Kogaku Kaishi/Journal of the Japan Society for Precision Engineering
Issue number2
Publication statusPublished - 2012 Feb
Externally publishedYes


  • Business design methodology
  • Eco-business
  • Eco-innovation
  • Idea generation

ASJC Scopus subject areas

  • Mechanical Engineering


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