Quality attributes of robotic vehicles and their market potential

Bjoern Christian Frank, S. J. Schvaneveldt

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The development of robotic, self-driving vehicles is set to revolutionize the automotive industry. While automotive manufacturers, automotive suppliers, and IT firms are pushing the technical development of this new technology, there is a gap of knowledge in the literature on the customer perceptions of quality attributes of this new technology and on how these quality attributes influence purchase intentions positively or negatively. Therefore, this study aims to analyze what customers perceive as functional, economic, hedonic, and symbolic benefits and drawbacks of robotic vehicles and how these benefits and drawbacks influence customer intentions to purchase and recommend robotic vehicles. Based on cross-national customer data, this study identifies what drives customer intentions to purchase and recommend both fully autonomous and partially autonomous robotic vehicles for different legal scenarios. The results are relevant for managers, policy makers, and researchers interested in improving customer orientation in the development of autonomous driving technology.

Original languageEnglish
Title of host publication2017 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2017
PublisherIEEE Computer Society
Pages750-754
Number of pages5
Volume2017-December
ISBN (Electronic)9781538609484
DOIs
Publication statusPublished - 2018 Feb 9
Externally publishedYes
Event2017 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2017 - Singapore, Singapore
Duration: 2017 Dec 102017 Dec 13

Other

Other2017 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2017
CountrySingapore
CitySingapore
Period17/12/1017/12/13

Keywords

  • Autonomous driving
  • customer value
  • quality perceptions
  • robotic vehicle
  • self-driving car

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Industrial and Manufacturing Engineering
  • Safety, Risk, Reliability and Quality

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  • Cite this

    Frank, B. C., & Schvaneveldt, S. J. (2018). Quality attributes of robotic vehicles and their market potential. In 2017 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2017 (Vol. 2017-December, pp. 750-754). IEEE Computer Society. https://doi.org/10.1109/IEEM.2017.8289991