TY - JOUR
T1 - Relationship between prior knowledge, destination reputation, and loyalty among sport tourists
AU - Yamashita, Rei
AU - Takata, Kosuke
N1 - Funding Information:
The research was supported by the Sasakawa Sports Research Grant from Sasakawa Sports Foundation. The authors would like to thank the editors and anonymous reviewers for their insightful comments.
Publisher Copyright:
© 2020 Informa UK Limited, trading as Taylor & Francis Group.
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2020/4/2
Y1 - 2020/4/2
N2 - Sport tourism is anticipated as one of the key industries that can vitalize a community with a wide variety of attractive natural resources. This research focusses on the relationship between tourists’ prior knowledge of the destination, destination reputation, and destination loyalty. Data were collected from domestic sport tourists who visited Niseko Adventure Centre during August, 2018 (N = 221). Using confirmatory factor analysis and structural equation modelling, the results showed a significant relationship between prior knowledge, reputation, and loyalty, which explained 34% of the model. Sport tourism is expected to be one of the key elements to stimulate rural areas by utilizing their potential natural resources. In this research, we observed Niseko district to clarify the relationship between destination prior knowledge, reputation, and loyalty. As a result, we were able to conclude that, by focusing attention on information search processes, marketers can develop effective marketing strategies.
AB - Sport tourism is anticipated as one of the key industries that can vitalize a community with a wide variety of attractive natural resources. This research focusses on the relationship between tourists’ prior knowledge of the destination, destination reputation, and destination loyalty. Data were collected from domestic sport tourists who visited Niseko Adventure Centre during August, 2018 (N = 221). Using confirmatory factor analysis and structural equation modelling, the results showed a significant relationship between prior knowledge, reputation, and loyalty, which explained 34% of the model. Sport tourism is expected to be one of the key elements to stimulate rural areas by utilizing their potential natural resources. In this research, we observed Niseko district to clarify the relationship between destination prior knowledge, reputation, and loyalty. As a result, we were able to conclude that, by focusing attention on information search processes, marketers can develop effective marketing strategies.
KW - Familiarity
KW - destination loyalty
KW - destination reputation
KW - expertise
KW - sport tourists
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U2 - 10.1080/14775085.2020.1763192
DO - 10.1080/14775085.2020.1763192
M3 - Article
AN - SCOPUS:85087087576
VL - 24
SP - 143
EP - 153
JO - Journal of Sport and Tourism
JF - Journal of Sport and Tourism
SN - 1477-5085
IS - 2
ER -