Rich information on environmental issues and the poor reflections on consumers' green actions

A behavioral economic approach

Hitoshi Mitomo, Tokio Otsuka

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

In this study, some obstacles in using information and communication technology (ICT) for public relation activities regarding environmental protection are reviewed. While there are many ways of dispersing information on environmental hazards, people may not be very responsive. In this study, we hypothesize that the obstacles to effective information dispersion can be attributed to factors such as limited memory retention, projection bias, and urgency of the problem, which are major concepts of behavioral economics. An empirical survey supports this hypothesis and emphasizes the need to overcome these obstacles in order to improve the efficiency of dispersing information on the environment.

Original languageEnglish
Pages (from-to)400-408
Number of pages9
JournalTelematics and Informatics
Volume29
Issue number4
DOIs
Publication statusPublished - 2012 Nov

Fingerprint

Public relations
economic approach
Environmental protection
Hazards
Data storage equipment
Economics
Communication
environmental protection
projection
communication technology
information technology
efficiency
trend
economics

Keywords

  • Behavioral economics
  • Green actions
  • Information
  • Limited memory retention
  • Projection bias
  • The environment
  • Urgency of the problem

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Electrical and Electronic Engineering
  • Communication
  • Law

Cite this

Rich information on environmental issues and the poor reflections on consumers' green actions : A behavioral economic approach. / Mitomo, Hitoshi; Otsuka, Tokio.

In: Telematics and Informatics, Vol. 29, No. 4, 11.2012, p. 400-408.

Research output: Contribution to journalArticle

@article{09760088f6194c2d910c1263739c79c8,
title = "Rich information on environmental issues and the poor reflections on consumers' green actions: A behavioral economic approach",
abstract = "In this study, some obstacles in using information and communication technology (ICT) for public relation activities regarding environmental protection are reviewed. While there are many ways of dispersing information on environmental hazards, people may not be very responsive. In this study, we hypothesize that the obstacles to effective information dispersion can be attributed to factors such as limited memory retention, projection bias, and urgency of the problem, which are major concepts of behavioral economics. An empirical survey supports this hypothesis and emphasizes the need to overcome these obstacles in order to improve the efficiency of dispersing information on the environment.",
keywords = "Behavioral economics, Green actions, Information, Limited memory retention, Projection bias, The environment, Urgency of the problem",
author = "Hitoshi Mitomo and Tokio Otsuka",
year = "2012",
month = "11",
doi = "10.1016/j.tele.2012.01.001",
language = "English",
volume = "29",
pages = "400--408",
journal = "Telematics and Informatics",
issn = "0736-5853",
publisher = "Elsevier Limited",
number = "4",

}

TY - JOUR

T1 - Rich information on environmental issues and the poor reflections on consumers' green actions

T2 - A behavioral economic approach

AU - Mitomo, Hitoshi

AU - Otsuka, Tokio

PY - 2012/11

Y1 - 2012/11

N2 - In this study, some obstacles in using information and communication technology (ICT) for public relation activities regarding environmental protection are reviewed. While there are many ways of dispersing information on environmental hazards, people may not be very responsive. In this study, we hypothesize that the obstacles to effective information dispersion can be attributed to factors such as limited memory retention, projection bias, and urgency of the problem, which are major concepts of behavioral economics. An empirical survey supports this hypothesis and emphasizes the need to overcome these obstacles in order to improve the efficiency of dispersing information on the environment.

AB - In this study, some obstacles in using information and communication technology (ICT) for public relation activities regarding environmental protection are reviewed. While there are many ways of dispersing information on environmental hazards, people may not be very responsive. In this study, we hypothesize that the obstacles to effective information dispersion can be attributed to factors such as limited memory retention, projection bias, and urgency of the problem, which are major concepts of behavioral economics. An empirical survey supports this hypothesis and emphasizes the need to overcome these obstacles in order to improve the efficiency of dispersing information on the environment.

KW - Behavioral economics

KW - Green actions

KW - Information

KW - Limited memory retention

KW - Projection bias

KW - The environment

KW - Urgency of the problem

UR - http://www.scopus.com/inward/record.url?scp=84863989697&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84863989697&partnerID=8YFLogxK

U2 - 10.1016/j.tele.2012.01.001

DO - 10.1016/j.tele.2012.01.001

M3 - Article

VL - 29

SP - 400

EP - 408

JO - Telematics and Informatics

JF - Telematics and Informatics

SN - 0736-5853

IS - 4

ER -