Rich information on environmental issues and the poor reflections on consumers' green actions: A behavioral economic approach

Hitoshi Mitomo, Tokio Otsuka

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

In this study, some obstacles in using information and communication technology (ICT) for public relation activities regarding environmental protection are reviewed. While there are many ways of dispersing information on environmental hazards, people may not be very responsive. In this study, we hypothesize that the obstacles to effective information dispersion can be attributed to factors such as limited memory retention, projection bias, and urgency of the problem, which are major concepts of behavioral economics. An empirical survey supports this hypothesis and emphasizes the need to overcome these obstacles in order to improve the efficiency of dispersing information on the environment.

Original languageEnglish
Pages (from-to)400-408
Number of pages9
JournalTelematics and Informatics
Volume29
Issue number4
DOIs
Publication statusPublished - 2012 Nov 1

Keywords

  • Behavioral economics
  • Green actions
  • Information
  • Limited memory retention
  • Projection bias
  • The environment
  • Urgency of the problem

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Electrical and Electronic Engineering

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