Risk analysis in introduction of new technologies by start-ups in the Brazilian market

Pedro Marins Freire Teberga, Fábio Lotti Oliva*, Masaaki Kotabe

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

10 Citations (Scopus)

Abstract

Purpose: The volatile scenario of technological innovation demonstrates the need for risk control processes, in order to ensure its viability. The purpose of this paper is to propose a conceptual framework for risk management in the introduction of new technologies by start-ups, aiming to provide the guidelines for the improvement of this process. Design/methodology/approach: The study comes up with conceptual categories related to risk management in start-ups, mainly based on the NPVR approach. The methodology included two comparative case studies: MercadoPago and GuiaBolso, which had their data collected through interviews with key managers and documents provided by the organizations. Data analysis was based on the Miles et al. (2014) model, whereby data were condensed; data were visualized, and conclusions developed and checked. Findings: Among the main results, there is the proposition of a deductive-inductive matrix for the management of uncertainties and risks in start-ups, which brings elements that provide the calculation of the NPV adjusted for the risk of developing a new product (NPVR), process or service, as well as the contribution of the level of risk management maturity of the companies, setting up the Risk Management Matrix (RMM). Practical implications: The authors propose a matrix for the management of uncertainties and risks in start-ups. Social implications: The authors present comparative case studies of MercadoPago and GuiaBolso which help the entrepreneurs to develop their start-ups. Originality/value: As the main contribution, this paper proposes the start-up RMM, a model for the management of uncertainties and risks in start-ups, which brings elements that provide the calculation of the NPV adjusted for the risk of developing a new product (NPVR), process or service, as well as the contribution of the level of risk management maturity of the companies.

Original languageEnglish
Pages (from-to)64-86
Number of pages23
JournalManagement Decision
Volume56
Issue number1
DOIs
Publication statusPublished - 2018
Externally publishedYes

Keywords

  • Emerging market
  • Enterprise risk management
  • New technologies
  • Quantitative risk analysis for start-ups
  • Risk management
  • Start-ups

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Management Science and Operations Research

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