Role of community in user innovation generation and diffusion-Focusing on non-brand communities in the mountain climbing market

Daichi Yoshida, Jun ichi Miyazawa, Shingo Takahashi

    Research output: Contribution to journalArticle

    10 Citations (Scopus)

    Abstract

    It is generally understood that manufacturers should exploit the innovation generated by users (UI: user innovation) to develop new products. UI has been observed in real world markets and the typical features of innovating users have been identified. The roles of the various communities in consumer product markets are explored as an important factor in UI. While communities foster the generation of UI and assist the diffusion of UI to the markets, it is still unclear what kind of communities managers in manufacturing firms should approach to obtain information for UI exploitation. In addition, the mechanism of UI in terms of community is also still unclear. This paper focuses on the mechanism of UI generation and diffusion in communities by applying agent-based simulation. Based on the simulation results, we are able to recommend to managers the most appropriate communities for UI exploitation.

    Original languageEnglish
    Pages (from-to)1-15
    Number of pages15
    JournalTechnological Forecasting and Social Change
    Volume88
    DOIs
    Publication statusPublished - 2014

    Fingerprint

    Diffusion of Innovation
    Managers
    Innovation
    Consumer products
    User innovation

    Keywords

    • Agent-based social simulation
    • Community
    • User innovation

    ASJC Scopus subject areas

    • Business and International Management
    • Management of Technology and Innovation
    • Applied Psychology

    Cite this

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    title = "Role of community in user innovation generation and diffusion-Focusing on non-brand communities in the mountain climbing market",
    abstract = "It is generally understood that manufacturers should exploit the innovation generated by users (UI: user innovation) to develop new products. UI has been observed in real world markets and the typical features of innovating users have been identified. The roles of the various communities in consumer product markets are explored as an important factor in UI. While communities foster the generation of UI and assist the diffusion of UI to the markets, it is still unclear what kind of communities managers in manufacturing firms should approach to obtain information for UI exploitation. In addition, the mechanism of UI in terms of community is also still unclear. This paper focuses on the mechanism of UI generation and diffusion in communities by applying agent-based simulation. Based on the simulation results, we are able to recommend to managers the most appropriate communities for UI exploitation.",
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