Services research model for value Co-creation

Yuriko Sawatani, Kiyoshi Niwa

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Citations (Scopus)

Abstract

The impact of R&D to service business is increasing rapidly by the movement to service economies. The shift to focus on the services businesses, which is happening in manufacturing industries, affects their internal business processes, which include research organizations. In this paper, we study service research activities in a manufacturing enterprise, focusing on the advanced service research initiative, which was initiated as On Demand Innovation Services (ODIS) in 2003, as an exploratory research experiment in IBM. We propose services research model for value co-creation based on the ODIS experiment. We found that new knowledge is created through services activities, which are not created in a laboratory, traditional research activities. In addition, these are keys to the successful service projects. We focused on specific knowledge created during services research model for value co-creation, however, there are another kinds of knowledge also created. To understand and form the research base of service businesses and innovations, we should explore more on service innovation projects and understand critical factors, such as new knowledge created in a project, how they are created, and how the knowledge make the service research base more fruitful.

Original languageEnglish
Title of host publicationPICMET: Portland International Center for Management of Engineering and Technology, Proceedings
Pages2354-2360
Number of pages7
DOIs
Publication statusPublished - 2008
Externally publishedYes
Event2008 Portland International Center for Management of Engineering and Technology, Technology Management for a Sustainable Economy, PICMET '08 - Cape Town
Duration: 2008 Jul 272008 Jul 31

Other

Other2008 Portland International Center for Management of Engineering and Technology, Technology Management for a Sustainable Economy, PICMET '08
CityCape Town
Period08/7/2708/7/31

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Management of Technology and Innovation
  • Strategy and Management
  • Management Science and Operations Research

Fingerprint Dive into the research topics of 'Services research model for value Co-creation'. Together they form a unique fingerprint.

  • Cite this

    Sawatani, Y., & Niwa, K. (2008). Services research model for value Co-creation. In PICMET: Portland International Center for Management of Engineering and Technology, Proceedings (pp. 2354-2360). [4599859] https://doi.org/10.1109/PICMET.2008.4599859