Socio-psychological factors associated with the public’s willingness to pay for elite sport policy

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter presents the initial results of an application of the contingent valuation method on elite sport policy and investigates the relationship between the willingness to pay for the elite sport policy and the socio-psychological factors focusing on the notion of public acceptance. Respondents, drawn from a Japanese Internet research service company, were asked for their willingness to pay (WTP) for elite sport policy. The current national policy aims to have Japan ranked in the top-five in total number of gold medals in the summer Olympics and in the top-ten in the winter. Annual mean WTP and median WTP were estimated as 1,449 JPY and 292 JPY through a log logit model. Statistical analysis of WTP determinants indicated specific key socio-psychological factors that were important for the promotion of elite sport policy with the goal of obtaining public acceptance. These were: Social benefits perception, personal benefits perception, risk perception, trust, and athlete role model influence.

Original languageEnglish
Title of host publicationSports Management and Sports Humanities
PublisherSpringer Japan
Pages127-146
Number of pages20
ISBN (Print)9784431553243, 9784431553236
DOIs
Publication statusPublished - 2015 Jan 1

Fingerprint

sports policy
psychological factors
willingness to pay
Sports
elite
Psychology
Risk perception
acceptance
Social Perception
Numismatics
social benefits
role model
Statistical methods
athlete
gold
Gold
Athletes
Internet
statistical analysis
Japan

Keywords

  • Contingent valuation method
  • Elite sport policy
  • Public acceptance
  • Socio-psychological factors
  • Willingness to pay

ASJC Scopus subject areas

  • Medicine(all)
  • Engineering(all)
  • Social Sciences(all)

Cite this

Socio-psychological factors associated with the public’s willingness to pay for elite sport policy. / Funahashi, Hiroaki; Mano, Yoshiyuki.

Sports Management and Sports Humanities. Springer Japan, 2015. p. 127-146.

Research output: Chapter in Book/Report/Conference proceedingChapter

@inbook{7b8d94650fe94894a0f3ea19074354fa,
title = "Socio-psychological factors associated with the public’s willingness to pay for elite sport policy",
abstract = "This chapter presents the initial results of an application of the contingent valuation method on elite sport policy and investigates the relationship between the willingness to pay for the elite sport policy and the socio-psychological factors focusing on the notion of public acceptance. Respondents, drawn from a Japanese Internet research service company, were asked for their willingness to pay (WTP) for elite sport policy. The current national policy aims to have Japan ranked in the top-five in total number of gold medals in the summer Olympics and in the top-ten in the winter. Annual mean WTP and median WTP were estimated as 1,449 JPY and 292 JPY through a log logit model. Statistical analysis of WTP determinants indicated specific key socio-psychological factors that were important for the promotion of elite sport policy with the goal of obtaining public acceptance. These were: Social benefits perception, personal benefits perception, risk perception, trust, and athlete role model influence.",
keywords = "Contingent valuation method, Elite sport policy, Public acceptance, Socio-psychological factors, Willingness to pay",
author = "Hiroaki Funahashi and Yoshiyuki Mano",
year = "2015",
month = "1",
day = "1",
doi = "10.1007/978-4-431-55324-3_10",
language = "English",
isbn = "9784431553243",
pages = "127--146",
booktitle = "Sports Management and Sports Humanities",
publisher = "Springer Japan",

}

TY - CHAP

T1 - Socio-psychological factors associated with the public’s willingness to pay for elite sport policy

AU - Funahashi, Hiroaki

AU - Mano, Yoshiyuki

PY - 2015/1/1

Y1 - 2015/1/1

N2 - This chapter presents the initial results of an application of the contingent valuation method on elite sport policy and investigates the relationship between the willingness to pay for the elite sport policy and the socio-psychological factors focusing on the notion of public acceptance. Respondents, drawn from a Japanese Internet research service company, were asked for their willingness to pay (WTP) for elite sport policy. The current national policy aims to have Japan ranked in the top-five in total number of gold medals in the summer Olympics and in the top-ten in the winter. Annual mean WTP and median WTP were estimated as 1,449 JPY and 292 JPY through a log logit model. Statistical analysis of WTP determinants indicated specific key socio-psychological factors that were important for the promotion of elite sport policy with the goal of obtaining public acceptance. These were: Social benefits perception, personal benefits perception, risk perception, trust, and athlete role model influence.

AB - This chapter presents the initial results of an application of the contingent valuation method on elite sport policy and investigates the relationship between the willingness to pay for the elite sport policy and the socio-psychological factors focusing on the notion of public acceptance. Respondents, drawn from a Japanese Internet research service company, were asked for their willingness to pay (WTP) for elite sport policy. The current national policy aims to have Japan ranked in the top-five in total number of gold medals in the summer Olympics and in the top-ten in the winter. Annual mean WTP and median WTP were estimated as 1,449 JPY and 292 JPY through a log logit model. Statistical analysis of WTP determinants indicated specific key socio-psychological factors that were important for the promotion of elite sport policy with the goal of obtaining public acceptance. These were: Social benefits perception, personal benefits perception, risk perception, trust, and athlete role model influence.

KW - Contingent valuation method

KW - Elite sport policy

KW - Public acceptance

KW - Socio-psychological factors

KW - Willingness to pay

UR - http://www.scopus.com/inward/record.url?scp=84943385414&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84943385414&partnerID=8YFLogxK

U2 - 10.1007/978-4-431-55324-3_10

DO - 10.1007/978-4-431-55324-3_10

M3 - Chapter

AN - SCOPUS:84943385414

SN - 9784431553243

SN - 9784431553236

SP - 127

EP - 146

BT - Sports Management and Sports Humanities

PB - Springer Japan

ER -